Mt Ruapehu offers best season pass price in over a decade
Mt Ruapehu receives overwhelming response on first day of season pass sale
MT RUAPEHU 28 SEPTEMBER 2017: Mt Ruapehu has unveiled its new Season Pass prices for 2018 and the response has been overwhelming.
With the company’s best Season Pass price in over a decade on offer, mtruapehu.com saw a record amount of daily traffic
on the first day of the sale, recording over 14,000 page views in the sale’s first 24 hours. The first Facebook post
promoting the sale reached 130,000 in 24 hours, gaining 38,000 views and 2,300 comments, shares and reactions.
Mt Ruapehu Marketing Manager Matt McIvor says, “Whakapapa & Turoa are the largest ski destinations easily accessible to North Islanders, so we wanted to make sure that a season of
skiing or snowboarding is within reach for everyday New Zealanders and families. We also wanted to offer the same reach
for tertiary students, re-introducing an even lower Season Pass price exclusively for them.
“We want to get everyone excited about having fun on the mountain and we believe these price points will achieve that.
All of us are so passionate about playing on this mountain and we want to share that with our guests more often,
especially with the new developments completed this year and planned for the near future.”
The current low Season Pass prices end on November 30, when they are scheduled to go up incrementally every month until
the opening of the 2018 Winter Season. Current prices are:
Youth (5-17 yrs) $249
Child (5-10 yrs bought with adult pass) $49
Infant (0-4 yrs) FREE
Super Super (70+ yrs) FREE
The passes offer unlimited skiing and snowboarding at Whakapapa and Turoa Ski Areas for the 2018 Winter Season with no
close-out dates and can be used during the last week of the 2017 season from October 16-23. They come with a range of
additional benefits including 10% off a range of on-mountain products and services and four half price Buddy Day Passes
to share with friends. Optional extras are also available for Night Skiing, First Tracks and Platinum services.