NZ Children’s Story to Feature at Prestigious Augmented And Virtual Reality Festival in New York
Augmented and virtual reality (AR/VR) retellings of James Hurman’s The Boy and the Lemon will be in the global spotlight at The Future of Storytelling, the world’s leading immersive storytelling event, held in
New York in October.
Showcasing New Zealand’s creative talent on the world stage, the project is an all-kiwi collaboration between M Theory,
the specialist VR/AR arm of creative agency Method, author James Hurman and illustrator Juliet Burton.
Developed by Auckland-based M Theory, the virtual reality experience brings to life the charming story of Jack, a boy
whose house is crushed by a giant lemon from outer space. A tale of luck teaching life’s most magical lesson – how to be
lucky – Jack’s adventures are brought to life in a fully immersive virtual reality environment combining audio narrative
and hand-painted pop-up style illustrations.
M Theory has also built an augmented reality version, via a downloadable tablet app, which overlays the physical book
with 3D scenes and makes the illustrations appear to come alive alongside the audio narrative. Both the AR and VR
versions create a rich and magical story experience for kids and adults alike. The AR app will be available from the iOS
and Google App Stores in early October.
M Theory Managing Director Sam Ramlu says she was stunned but thrilled to receive the invitation from the organisers of
The Future of Storytelling: “It came out of the blue, we weren’t expecting it at all. This event is one of the most
prestigious on the creative tech calendar, with just over 100 exhibits of work from around the world. The Boy and the Lemon will be the only New Zealand project at the festival and we’re very proud to showcase the creative and technical
abilities to be found in the VR/AR industry here.”
The project was recommended to the festival organisers by Gabo Arora, Creative Director and Senior Advisor at the United
Nations, and an award-winning filmmaker. Gabo’s critically acclaimed work includes Clouds Over Sidra, Waves of Grace, My Mother’s Wing and most recently The Last Goodbye. Gabo experienced The Boy and the Lemon story in AR and VR earlier this year when he was in Auckland for the Story Edge World Exhibition.
Sam Ramlu has been recently invited to join the Board of the New Zealand VR and AR Association (NZVRARA) and is pledging
to advocate for greater collaboration within the local industry to build the scale necessary to secure international
projects. “We need to come together to showcase our work internationally, work on our compatibility and capability, and
work together to present a consortium of VR/AR skills to the outside world,” she says.
ENDS
ABOUT M THEORY
M Theory is the specialist AR and VR arm of leading creative innovations agency Method, based in Auckland, NZ. M Theory
focuses on delivering interactive, immersive and awe-inspiring experiences through a range of AR and VR services. This
includes 360 video post-production, 3D modelling and digital storytelling, along with computer-generated imagery, app
and game development. One of the earliest adopters and practitioners in New Zealand’s AR and VR industry, Method has
been producing cutting edge AR/VR projects for local and international clients for several years and the launch of M
Theory has enabled the agency to increase its capacity and further invest in the technology.
M Theory: www.mtheoryvr.com
Method: www.method.digital
ABOUT THE FUTURE OF STORYTELLING
The world’s leading immersive storytelling event, The Future of Storytelling will be held on Staten Island, NY, on 6-8
October 2017. A showcase of the very best interactive, cutting-edge storytelling experiences from around the world, the
festival includes over 100 exhibits – many of them world premieres – including the best in VR, AR, mixed reality,
haptics, AI, games, and interactive films, alongside the latest immersive technologies from Microsoft, Oculus, Samsung,
and others.
The event kicks off with an invitation-only Summit, gathering a mix of leading thinkers and practitioners from diverse
fields who are shaping the art, science, and business of storytelling in the 21st century.
https://futureofstorytelling.org