GfK Radio Ratings Total New Zealand RNZ Survey 1 2017

Media release

Total New Zealand Radio New Zealand Audience Measurement

Survey 1 - 2017

Auckland, May 11, 2017 – Results of the Total New Zealand 2017 Radio New Zealand Measurement Survey 1 conducted by GfK were released today at 1pm.

Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 38 weeks and sampled 15,336 people aged 10+.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 4,157,000 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,538,2001 or 85.1% of them listen to a radio station each week.

2,828,300[1] people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.

Network RNZ National reaches 579,4001 different people each week, a 13.9% reach of all people 10+ across New Zealand.

This is a share of 11.3%2 of the total weekly radio listening in New Zealand.

Network RNZ Concert has a total audience weekly reach of 151,4001 or 3.6% of all people in New Zealand aged 10+.

This is a share of 2.2%[2] of the total weekly radio listening in New Zealand.

Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 430,300 or 10.4% different people aged 10+ across New Zealand. This is a market share of 14.6%2 of the total radio listening audience at that time of day.

RNZ is delighted with its strong showing in the latest GfK Radio Audience Measurement survey, says chief executive and editor-in-chief Paul Thompson. “These listening results show the continuing relevance of radio as a medium in New Zealand. RNZ is delighted to be a successful part of a thriving New Zealand radio industry.”

Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-new-zealand-reports/

Table 1: GfK New Zealand Total New Zealand RNZ Survey 1 2017 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn

[1] The number of different listeners aged 10 years and over reached by each radio station per week within the given time frame

[2] This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged 10+. This may not be compared with the Commercial Station Share, which is based on share of commercial radio listening only.

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