3.30pm NZT, Wednesday 30 November 2016
RLWC2017 ANNOUNCE NZME AS OFFICIAL MEDIA PARTNER
Rugby League World Cup 2017 (RLWC2017) is delighted to announce New Zealand Media and Entertainment (NZME) as the
tournament’s Official Media Partner in New Zealand.
As Official Media Partner, NZME will assist in the promotion of rugby league’s pinnacle international tournament across
their portfolio of media networks – delivering RLWC2017 a prominent digital, print and radio presence.
Andrea Nelson, General Manager New Zealand RLWC2017 said: “Next year’s Rugby League World Cup is not just for fans of
the sport, it will be an inclusive, family-orientated tournament that gives all New Zealanders the opportunity to
experience an international event at affordable prices.
“Our media partnership with NZME presents an exciting opportunity to promote the Rugby League World Cup 2017 to a large
audience, across all four corners of the country, using a variety of media platforms.
“We’ve been impressed by the passion and enthusiasm NZME has shown for the Rugby League World Cup 2017 and their desire
to help deliver a memorable event, that creates a lasting legacy both on and off the ground.”
NZME is one of New Zealand’s leading media and entertainment businesses with its brands connecting with over 3 million
Kiwis[1]. NZME is in the homes, cars and devices of New Zealanders as it delivers quality content across its multiple
radio, print and digital platforms, making the company the natural media partner for RLWC2017.
NZME’s Head of Sport Trevor McKewen is thrilled NZME is the Official Media Partner for the tournament: “Rugby League is
a favourite of sports fans in New Zealand and Kiwis are passionate about the sport. We are excited to be partnering with
Rugby League World Cup 2017 to bring the event to fans up and down the country.”
The RLWC2017 will be contested from 27 October to 2 December 2017 and hosted by New Zealand and Australia, with three
pool games also being played in Papua New Guinea. The tournament will be the biggest event in Oceania during 2017, with
an estimated 450,000 fans to attend the Rugby League World Cup, which would be a tournament record.
To view the Rugby League World Cup 2017 Tournament Draw, go to RLWC2017.com/fixture
Tickets are now on public sale from RLWC2017.com
END.
Note to Editors:
[1] Nielsen CMI, fused database: February 2016 (based on population 10 years +). Based on unduplicated weekly reach of
NZME newspapers, radio stations, and monthly domestic unique audience of NZME’s digital channels.