Charity auction in aid of breast cancer research

Charity auction in aid of breast cancer research

Fourth time a charm! The Sealy Designer Bed campaign is back with the help of four high profile New Zealand celebrities.

Masters in their own field, image consultant Lorraine Downes, broadcaster Stacey Morrison, cook and dietitian Nadia Lim and Silver Fern Maria Tutaia have now mastered the art of sleep by creating fabric artwork for a Sealy Posturepedic Exquisite bed.

The four, one-off Exquisite beds will be auctioned on Trade Me between 17 and 31 October, with the entire proceeds donated to the New Zealand Breast Cancer Foundation.

Over the last three years, the Sealy Designer Bed auctions have raised over $60,000 for the NZ Breast Cancer Foundation. The company has pledged a minimum of $25,000 to the Foundation from the 2016 auction.

Sealy New Zealand marketing manager Jenni Gaze says the company is delighted to continue its involvement with breast cancer through the creative talents of this year’s celebrity designers.

“We are grateful for the wonderful support of our designers, who have very much involved themselves in the process, devoting a huge amount of time and creativity to the project. I am sure these unique beds are going to be very popular. We look forward to the auction and are hoping to raise as much as possible for breast cancer awareness month.”

The NZ Breast Cancer Foundation is a not-for-profit organisation that depends on donations for its work in breast cancer education and awareness, medical research and training grants, advocacy, and supporting women with breast cancer. Its long-term vision is zero deaths from breast cancer, and to that end, its focus is on pushing for new frontiers in early detection, treatment and support.

Sealy Posturepedic Designer Bed Charity fundraiser key dates for 2016:

• Trade Me auction: 17 October (2 weeks)
• Campaign ends: 30 and 31 October

ABOUT THE DESIGNS:

Lorraine Downes – True Love

Lorraine Downes’ design is very close to her heart with the words ‘Listen to your heart, it is where your truth is’ inscribed on the bed base.

“I believe everyone needs direction and support in one’s life path. In my design the heart represents where your truth lies and the Mandela design illustrates how the heart centre resonates out through this, affecting every part of your life. So listen to your heart first,” says Lorraine.

Stacey Morrison – Retro New Zealand

Well-known broadcaster, Stacey Morrison’s retro print of New Zealand is symbolic in a number of ways. “The colours remind me of my childhood and the addition of the Maori place names reflects our bicultural connection with the land.”

Her husband wrote the incantation around the bed base and it’s a saying they repeat to their children every night and translates to - ‘The sky is calm, the earth is at peace, the whole world is tranquil. Peaceful sleep descends, rest in the knowledge you are surrounded by deep affection, love and serenity. Rest now, rest well, rest is yours.’

Nadia Lim – Breakfast in Bed Pancakes

Taking inspiration from the kitchen, Nadia’s design features a recipe for pancakes - her favourite weekend breakfast.

“One of my amazing fans illustrated this recipe and sent me the picture which I have framed in my kitchen and I thought it would make a cool bed design – you’ll never lose the recipe when it’s printed on your bed!”

Maria Tutaia – Pacific Island Princess

Silver Fern Maria Tutaia’s design is representative of Pacific Island females all over New Zealand.

“I wanted to express a beautiful, strong, Island female with long, thick, luscious hair with the hibiscus flower highlighting her ethnic roots.”

About Sealy

Sealy is the world’s number-one bedding brand and the leader in innovation and quality. Sealy began in 1881 when Daniel Haynes invented a new process for making premium-quality mattresses in Sealy, Texas. For over 125 years, Sealy has invested in extensive research and development and has changed the way the world sleeps.

Sealy Posturepedic beds are designed in conjunction with the Orthopaedic Advisory Board (OAB) to ensure every part of the body is correctly supported during sleep. In addition, all Sealy Posturepedic beds are made in New Zealand and come with a 10-year guarantee, so you can rest easy. Sealy Posturepedic - there’s nothing like it!

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