Samsung partners with New Zealand Olympians Blair Tuke and Peter Burling
Auckland, New Zealand – 11th July, 2016 – Samsung, the official smartphone partner of the New Zealand Olympic team,
today announced a partnership with Olympic sailors Peter Burling and Blair Tuke. The two sailors, who will compete for
gold in the 49er class sailing at the Rio 2016 Olympic Games, will become brand ambassadors for Samsung’s water
resistant Galaxy S7 and S7 Edge smartphones.
“Blair and Peter were natural choices as the athletes to represent our Galaxy S7 and S7 Edge devices ahead of the Rio
2016 Olympic Games. Our Galaxy smartphones push the boundaries of what’s possible in technology, and that perseverance
and excellence is matched in Blair and Peter’s dedication and performance in sailing,” says Mike Cornwell, Marketing
Director for Samsung New Zealand.
“We’ve got some really exciting content coming out of the partnership that will be enabled by the Galaxy S7 and S7 Edge,
and we think kiwis are going to love how we’ve managed to recreate the exhilaration of competing out in the ocean from
the perspective of the sailors,” Cornwell continued.
“We’re really excited to team up with Samsung ahead of the Rio 2016 Olympic Games. The Galaxy S7 is the perfect phone
for us - on a 49er you’re really close to the water, so the fact that the Samsung smartphone is water resistant is a big
bonus for us,” says Blair Tuke.
To celebrate the partnership, Samsung will open a Galaxy S7 and S7 Edge sailing experience to the public ahead of the
Rio 2016 Olympic Games in Christchurch and Auckland at the following locations;
Riccarton 2 Degrees: Wednesday 13th July – Sunday 17th July
Sylvia Park: Wednesday 13th July – Sunday 17th July
Spark Sylvia Park: Wednesday 20th – Sunday 24th July
Westfield Albany : Monday 25th July – Sunday 31st July
Auckland Downtown: Friday 29th July – Sunday 7th August
Albany 2 Degrees: Wednesday 10th – Sunday 14th August
Spark Queen Street - Wednesday 10th – Sunday 14th August
The content will also be shared on the Samsung NZ Facebook page after the activations have finished.
About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the
Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic
Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform,
called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic
Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung
hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable
everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide
Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.