Exciting Changes for New Zealand Herald’s Weekend Offering
16 June 2016 – The weekend just got a whole lot more interesting with exciting changes to New Zealand’s best-read Sundaynewspaper,
the Herald on Sunday, and popular Weekend Herald magazines, Canvas and Weekend, being unveiled this weekend.
The publications showcase fresh, modern design and new content to ensure they remain compelling for the growing
audience.
In one of the most exciting additions, respected celebrity cook Annabel Langbein joins Canvas as the weekly food
columnist, and the magazine also adds a new beauty column.
The changes to the Herald on Sunday bring it in line with the rest of the Herald family, and will see the newspaper
adopt the blue masthead colour of its sister publication, the Weekend Herald. There will be a streamlined, more
reader-friendly layout, including the addition of a Review section, which will consolidate the features and columns from
popular opinion writers into one easy to navigate section.
The Weekend Herald and Herald on Sunday have defied global trends to grow in the latest readership results. The Herald
on Sunday grew 1.3% to become the number one Sunday newspaper in New Zealand, while The Weekend Herald grew 3.8% to
412,000 readers.*
New Zealand Herald’s Weekends Editor Miriyana Alexander is thrilled with the result.
“We know our readers have busy lives, and we’re proud to produce publications people want to spend quality time with on
their precious weekends.”
“The growing readership is a testament to the quality of our content. We’ll continue to deliver long form, investigative
journalism alongside our lifestyle content, and listen to what the readers who pick up our newspapers every weekend
want. These changes reflect that.”
Canvas and Weekend will both unveil a sophisticated new design on Saturday, including new mastheads.
Books content will move from Canvas into Weekend, to complement the existing arts and culture section. In its place,
Canvas will introduce a new section featuring the best in beauty and men’s grooming.
Langbein debuts in the Canvas Winter Food issue, out on Saturday. She is one of New Zealand’s most respected food
writers and is well known for her international TV series “Annabel Langbein – The Free Range Cook”.
New Zealand Herald Head of Lifestyle, Jacqui Loates-Haver, is delighted to have Langbein on board. “Annabel’s approach
to cooking is practical and inspiring. Her down-to-earth style has made her a household name not only in New Zealand but
internationally, and we think our readers will respond well to her recipes and ideas.”
The new layouts and features can be seen from this weekend.
* Source: Nielsen CMI, Q1 – Q4 2015 vs Q4 14 – Q3 15, All people 15+.
ENDS