Lake Taupo Cycle Challenge Announces New Event Director
Following the recent transition of current Lake Taupo Cycle Challenge Event Director, Kay Brake, into the newly formed
position of Project Manager – International Marketing, the event has pleasure in announcing the appointment of Aaron
Carter as the new Event Director for New Zealand’s largest cycling event.
Aaron will join the Lake Taupo Cycle Challenge immediately, and will be responsible for the overall strategic direction
for the event moving forward, working alongside the existing management team and board of trustees.
Of the appointment, Chair of Lake Taupo Cycle Challenge Trust, Dennis Jenkins comments “We received a number of
applications for the role from across New Zealand, which demonstrated the high regard in which the industry places the
Lake Taupo Cycle Challenge. Aaron stood out from other applicants bringing with him over 19 years of event experience,
in particular as owner of Total Sport which has a stable of over 20 sport related events that they run on an annual
basis”.
Dennis goes on to say “With recent investment via the Major Events Development Fund to attract more international
participants, having been awarded the 2015 Best NZ Owned Major Event by the NZAEP (New Zealand Association of Event
Professionals), the milestone of this year’s event being its 40th anniversary, as well as a new Event Director, it is an
exciting period for the Lake Taupo Cycle Challenge and all those involved with it”.
Aaron adds “As a recent resident to Taupo, I’m excited by the challenge ahead and am looking forward to working with a
great team of passionate people, with the objective to drive innovation and improvements on an already iconic event. I’m
keen to see where we can take the Lake Taupo Cycle Challenge in the years ahead”.
ends