Purina Launches Nationwide Donation Drive
Purina New Zealand has announced a nationwide pet food donation drive, to celebrate the launch of the Purina Pound Pups
to Dog Stars second season.
The show (launching on TV One, 28 July) follows the escapades of animal expert Mark Vette, as he rescues shelter dogs,
rehabilitates them, turns them into dog stars and finds them loving forever homes. Purina has sponsored the show from
the beginning, and has kicked off this donation drive to further support under-resourced shelters and charities across
New Zealand.
For every bag of Purina dry dog food purchased during the 10 week series, Purina will donate a bag to an animal rescue
shelter. The company is pledging up to $400,000 worth of product to go to eight shelters across New Zealand.*
People who purchase a pack of Purina dry dog food that has a “Purina Pound Pups to Dog Stars” sticker attached can
register their purchase online and nominate which charity or shelter they’d like to give a free bag of Purina dry dog
food to. A live donation tracker on the Purina website will show how much has been donated as the series progresses!
Mark Vette, star of Purina Pound Pups to Dog Stars, is a huge advocate for dog rescue shelters and charities – it’s what
the whole TV show is based around.
“We come across some incredible people at animal rescue shelters and charities while filming the show, and I cannot give
them enough credit for the work they do for abandoned and abused animals. I’m thrilled that our longtime partner Purina
is going the extra mile to support these guys. Providing them with quality dog food will give them one less thing to
worry about and I think it’s fantastic.”
Jennifer Chappell, Head of Marketing of Purina NZ, says they are also encouraging Kiwis to consider adopting a rescue
dog from one of the shelters.
“If there’s anything this TV series teaches us, it’s that rescue dogs can be wonderful pets and add so much richness to
our lives. You won’t find a more loving and loyal pet than a rescue pup! If any New Zealanders are looking for a new
pet, we hope they’ll consider adopting – and our shelter network would be a great place to start.”
Amanda Fraser-Jones from Chained Dog Awareness NZ (CDANZ), one of the recipient charities, says Purina’s donation drive
is invaluable to the organisation.
“CDANZ is fighting to end the life-chaining of dogs in New Zealand. Our unpaid volunteers work in the community to
educate and help owners of life-chained dogs, providing advice, vet help, shelter, bedding and food. Purina’s donation
will mean we can spend more time helping these owners, and less time worrying about where we can get money for the next
bag of food from. We couldn’t do it without this kind of support.”
For more information on the Purina Donation Drive, to see the live donation tracker, or for more information about the
network of shelters and charities Purina is supporting, visit www.purina.co.nz.
*The recipient shelters are:
- Dogwatch Sanctuary Trust, Christchurch
- Paws 4 Life, Waikato
- HURRAH (Humane Rescue, Rehabilitation & Rehoming), Auckland
- Humane Society of New Zealand, Auckland
- Dog Rescue Dunedin
- Chained Dog Awareness NZ, Auckland
- ARAN Animal Rescue NZ, Whanganui
- P.A.W.S Animal Shelter, Manawatu
Purina Pound Pups to Dog Stars screens on Tuesdays, 8pm, TV One.
The first episode is on July 28.
ENDS