PatronBase releases exciting new arts management features
PatronBase have just announced a new release that incorporates a suite of exciting new features, confirming the company
as both relevant and competitive. “There are lots of exciting opportunities as technology evolves,” explains Founder and
CEO John Caldwell. These new features will make the current processes easier, give more in-depth information about
patrons, and offer brand new functionality to help streamline Arts Management processes. “It’s not simply about selling
tickets, we enable organisations that live by performing to build their audience their own way,” says Caldwell.
PatronBase is a New Zealand owned company that produces software specifically designed for arts organisations to manage
theatre and ticketing operations. The first iteration of the product was released in 1998 and has since grown a
significant client base and expanded to 4 countries worldwide.
“Creative organisations are always dynamic and evolving, so we have to be also,” says Caldwell.
Caldwell announced the changes at a recent release launch to key industry partners. One of these was The Ticketing
Institute’s Senior Consultant, Roger Tomlinson. Tomlinson was highly impressed by the new features, saying that
PatronBase “defies convention”, by adding new features but still sticking to their affordability promise. To read
Tomlinson’s full blog on the new release by PatronBase,click here.
This release focusses on the arts experience for the patron and their interface with the arts organisation; then
providing the means to reach them based on a deeper knowledge and understanding of their attributes and behaviour.
The new Patron Attributes tools allow the creation of a detailed profile of any individual to add to other interactions,
purchases and contributions to be visible in one place.
Updates to the Venue Manager module create a coordinated platform for managing resources and usage, room bookings and
events across multiple spaces while being completely integrated into the ticketing system.
PatronBase has always focussed on not only ticketing, but helping arts organisations to build stronger relationships
with their patrons. This latest release gets the most out of more touch points between the organisation and their
patrons, both within and outside of the box office.
For more detailed information on each of the new release features and the product itself, the full release notes on the
website www.patronbase.com
ENDS