SOAK Premieres Video for New Single 'Blud'

SOAK Premieres Video for New Single 'Blud'

SOAK has unveiled a video for the official release of forthcoming-single ‘Blud’, ahead of the arrival of her to our shores for a one off show in Saturday night at Auckland’s Golden Dawn and her debut album via Rough Trade. ‘Before We Forgot How To Dream’ May 29th , and follows recent track ‘Sea Creatures’ (which was A-Listed at Radio 1 in the UK, and onHauraki and 95BFM and BNet radios in NZ). Named a One To Watch for 2015 via the likes of iTunes, Spotify and the BBC Sound Poll, Bridie has been confirmed for a run of festivals (including Great Escape, Latitude and Bestival) on top of a woldwide tour - including one show in New Zealand on Record Store Day - Saturday April 18th at Golden Dawn in Auckland.

Filmed between Derry, London and her nationwide tour of skate-parks, the video to ‘Blud’ documents SOAK’s whirlwind start to 2015 (and the go-karting track, mini-golf course or basement house-parties waiting back at home). Lyrically, it’s a tender but timeless snapshot of a relationship in distress: ‘Blud’ was actually written shortly before SOAK’s parents separated, after Bridie lay on the floor in an attempt to listen in on an argument. An early version of ‘the track was released by CHVRCHES’ singles-label last year, with singer Lauren Mayberry writing for NME at the time: “I was struck by the quality of SOAK’s songwriting, the individuality of her voice and the depth of her lyrics. Age be damned – talent shouts louder.”

‘Blud’ has since become a focal point of SOAK’s forthcoming debut album, ‘Before We Forgot How To Dream’ - already compared with the likes of Laura Marling and Beach House, it’s a record which traces Bridie’s extraordinary journey in her career thus far, and also tackles those more universal themes of friendship, family or what to do with your future. She started writing songs at the age of thirteen, before an early demo of ‘Sea Creatures’ lit a fuse which picked up the attention of BBC Introducing and also saw A&R board the next flight to Derry (parking up outside the unsuspecting Monds-Watson household). Yet SOAK rushed into nothing, continuing to find her confidence as an artist and as a young woman. Having toured in the school holidays – Tegan & Sara, George Ezra - got her first tattoo (of 19) and completed her studies, things moved forward in 2014, when the soft-release of ‘Blud’ won widespread acclaim and ultimately led to a deal with Rough Trade the same summer most of her friends got their A-Level results.

On its surface, ‘Before We Forgot How To Dream’ may initially appear nostalgic – romantic, even - towards a more innocent time. But despite the tumultuous tone which actually lingers beneath the record, there is still a persistently uplifting element to SOAK’s music. “People grow up and nobody believes in Magic anymore, or you’re told to lower your expectations and that certain behaviour isn’t appropriate. This album is definitely about that time when you believed a bit more in things.” You’d venture that belief will take SOAK further yet in her career, though ultimately her debut album seems to explore those joys and fears we take with us through life, from adolescence into adulthood – but simply get a little better at hiding.

ENDS

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