Super Sponsorship Means It’s a Win-Win for Fans and the Teams This Investec Super Rugby Season
PlaceMakers 25K Game Day
Auckland, 2 February 2015 – PlaceMakers are aiming to make a lucky bunch of Super Rugby fans $25,000 richer through
their 25K Game Day promotion, while also supporting the New Zealand Super Rugby teams by encouraging more Kiwis along to
a game.
Launching today, the promotion will see $25,000 up for grabs at every New Zealand-based Investec Super Rugby game, with
a total possible prize pool of over 1 million dollars across the season.
Rugby lovers simply need to head into PlaceMakers and make a qualifying purchase in store, where they’ll be given a
yellow 25K Game Day hard hat with instructions that show customers how to register an online profile. Once that is done,
it’s all about earning entries and getting to the game to have a chance to win the big $25,000 prize.
If for some reason Game Day hard hat wearing rugby fans can’t make it to the game or it is an overseas match featuring a
New Zealand based team, there is still a chance to win $1000 from the comfort of the couch.
Brand Engagement Manager Maria Reinbergen says the 25K Game Day promotion was a natural fit for PlaceMakers, as the
official community partner of the New Zealand Super Rugby teams.
“PlaceMakers knows there’s nothing like being right at the heart of the action. Making each and every New Zealand based
Super Rugby game a 25K Game Day will give fans even more reason to experience the excitement of live rugby and support
their teams. This promotion is a completely new approach for us and we hope it will help draw bigger crowds to rugby
games. That’s a real win for everyone,” says Maria.
Key facts:
• The campaign runs for the entire 2015 Super Rugby season beginning 2 February 2015 and finishing 4 July 2015.
• Customers grab a 25K Game Day hard hat from PlaceMakers and set up an online user profile linked to their Know
How Card or Trade Account.
• Know How Card customers need only spend $100 (incl GST) per transaction to earn an entry. This entry is added to
the customer’s online user profile.
• Trade account customers need to spend $200 (excl GST) on sealants/adhesives/fasteners to earn an entry. This
entry is added to the customer’s online user profile.
• Qualifying purchases made by Thursday close of business will earn entries for the prize draw at that weekend’s
eligible Super Rugby fixtures. Qualifying purchases made on the Friday will earn entries for the prize draw at next
weekend’s eligible Super Rugby fixtures.
• The 25K Game Day hard hat number must be registered against a customer account online.
• Qualifying purchases must be registered against an account at the time of purchase to receive an entry to the
online user profile
• Attend the game at the stadia – the 25K Game Day hard hat must be scanned to log attendance.
ENDS