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ASB “The Best Ball Boys in the World” goes Global
ASB “The Best Ball Boys in the World” goes
Global
A
video featuring ASB’s best ball boys in the world, who are
in fact “ball dogs”, has gone viral after mass sharing
of the clip on social media and catching the attention of a
raft of international media.
The clip has gone viral through a combination of the players sharing[1], international media pick up and its feel-good factor, making the video hugely shareable on social media.
The video has had close to a million views on Facebook alone, and is the only piece of locally made content that has made it into the top 10 on the YouTube trend dashboard[2].
The interaction between Venus Williams, Svetlana Kuznetsova and the three clever canines has caught the attention of global media outlets like Mashable, Yahoo Sports, MSN, Vice Sports, USA Today, The Washington Post, ABC’s Good Morning America, Sports Illustrated and Britain’s Daily Mail. Combined these have nearly 750 million unique browsers per month[3].
ASB Bank, the major sponsor of the ASB Classic international tennis tournament, produced the video to celebrate their love of tennis by finding the world’s best ball boys. The ball dogs, Oscar, Super Teddy and Ted, were filmed supporting Venus Williams and Svetlana Kuznetsova during an exhibition match in Auckland last week.
ASB
Bank’s Head of Community and Sponsorship, Mark Graham,
says the tennis-mad company is thrilled with the
response.
“For all of these international media to
feature our video, means we’ve had people from all over
the world see our ASB ball dogs in action and understand how
passionate ASB is about
tennis.”
ENDS
ASB Bank
Helping you get one step ahead.
In 1847, ASB opened as the Auckland Savings Bank with the pledge: 'to serve the community; to grow and to help Kiwis grow'. And that is very much what ASB is about today.
ASB is a leading provider of integrated financial services in New Zealand including retail, business and rural banking, funds management and insurance.
ASB strives to consistently provide its customers with outstanding service and innovative financial solutions. They're dedicated to providing simple financial products that allow their customers to bank with them how and when they want.
We all have our own ways to measure progress, and our own stories about the things that matter to us. Whatever way you choose to measure progress, and whatever your goals, ASB is there to help you get one step ahead.
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