MEDIA RELEASE
20 October 2014
Take the world’s most dangerous selfie at Kelly Tarlton’s!
Building on the global obsession with selfies, Kelly Tarlton’s SEA LIFE Aquarium is taking the moment catching
phenomenon to the next level!
From Monday 20 October, those adventure seeking people who sign up to the Shark Cage experience can use a GoPro to snap
themselves with one of the ocean’s greatest predators just feet away. How’s that for the ultimate selfie?! Not for the
faint hearted, you’ll get closer than you imagined possible and then have the evidence to share with friends and family.
At the end of the encounter the images and video footage will be loaded onto a memory stick to take home. You’ll be able
to show off your dare-devil experience on social media and relive your encounter for years to come.
Kelly Tarlton’s SEA LIFE Aquarium’s Sales and Marketing Manager, Claire Wheeler commented, “Kelly Tarlton’s aims to
offer every customer an extraordinary experience every visit and what better way to capture the surreal shark attraction
than via your own personal video. We wanted to add a more personal dimension to the experience, which we think budding
photographers will love.”
Perfect for an end of exams present or Christmas gift with a difference, snorkelling with the ocean’s great predators in
the Shark Cage is ideal for small groups with no diving experience needed.
The GoPro is included in the price of the Shark Cage experience from $95. The experience is currently on offer at Kelly
Tarlton’s for visitors 15 years and over.
Kelly Tarlton’s is the home of New Zealand’s largest collection of sharks and gives visitors the opportunity to discover
what makes these creatures so intriguing in the Shark Mission undersea HQ. Marvel at huge real life Sand Tiger and
Sevengill sharks and learn more through cutting-edge interactive touch screens profiling sharks, fun games, new shark
quiz trail and more.
Save when you book a Shark Cage encounter online at www.kellytarltons.co.nz. More information is available by calling
0800 80 50 50.
Ends
About Kelly Tarlton’s
Kelly Tarlton's Sea Life Aquarium (formerly Kelly Tarlton's Underwater World) was the brainchild of New Zealand marine
archeologist and diver Kelly Tarlton. It first opened to the general public in 1985. The Aquarium’s philosophy is to
bring the underwater world to the masses, whilst educating them on the importance of protecting marine species and the
impact our lifestyles have on their environment. Kelly Tarlton’s is home to New Zealand’s largest collection of sharks
and only colony of Antarctic penguins. Breed, Rescue, Protect are the key brand values conveyed through programmes and
activity. Visitwww.kellytarltons.co.nz for more information
About Merlin Entertainments
MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and
dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest
visitor attraction operator, Merlin now operates 90+ attractions, seven hotels/two holiday villages in 20 countries and
across four continents. The company aims to deliver memorable and rewarding experiences to its 46 million visitors
worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 18,000
employees. Merlin currently has thirteen attractions in Australia and New Zealand including the stunning Mount Hotham
and Falls Creek Ski Resorts in Victoria; WILD LIFE Sydney Zoo and WILD LIFE Hamilton Island; Madame Tussauds in Sydney;
Illawarra Fly Treetop Adventures and Otway Fly Treetop Adventures & Zip Line; the Sydney Tower Eye & SKYWALK; and Sydney Aquarium, Manly SEA LIFE Sanctuary, Melbourne Aquarium, Underwater World in Mooloolaba, Kelly
Tarlton’s SEA LIFE Aquarium in Auckland, underlining the company’s position as the world’s biggest global aquarium
operator. Visitwww.merlinentertainments.biz for more information.
About the SEA LIFE Conservation Fund
With their Breed, Rescue, Protect program, SEA LIFE Conservation Fund is committed to conserving Australia's unique
aquatic animals and their habitats. A centre of excellence on marine conservation and education, the much-loved
attractions have installed dedicated rescue and rehabilitation facilities for sick and injured sea life and encourage
visitors to actively participate in its efforts to safeguard the marine environment and its population.
About Club Penguin
Club Penguin is the #1 virtual world for children. Club Penguin works to maintain a fun and safe online entertainment
experience by using filtering technology and live moderators. The award-winning virtual world of Club Penguin contains
no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional
features that enhance the play experience.
Visit www.clubpenguin.com for more information.