New Zealand Fashion Week Whips up a Social Media Storm

9 October 2014

For immediate release

New Zealand Fashion Week Whips up a Social Media Storm

More so than any other year, 2014 was the year of social media for New Zealand Fashion Week (NZFW) with a storm of activity across every social platform leading up to and during the biggest week in New Zealand fashion.

With a dedicated blogger liaison at the event, comprehensive NZFW Backstage Blog coverage throughout the week, international bloggers and street style photographers in attendance and The Edge Insider video blogging from all the key shows, NZFW set the scene for a 2014 social success.

Attracting its own devoted fashion following on social media NZFW has established itself online as the destination for all things fashion related with over 8,300 Twitter followers, nearly 5,500Instagram followers and close to 28,000 Facebook likes.

Throughout the week a massive 17,000 Instagram photos were tagged with the hashtag #NZFW with model selfies, catwalk shots and street style photos proving most popular.

Fashion followers also headed to the NZFW Facebook page and website to stay on top of the fashion action with 32,000 Facebook post views during the week.

Offering an insiders view into the glamour, buzz and mayhem of NZFW the Backstage Blog gave a unique, behind the scenes look at the inner workings of NZFW with team of 9 creating 27 posts across the week covering every NZFW show.

Run by Dani McAllen from online influencer service We Are Anthology, the Backstage Blog proved a hit with fashionista’s with over 6,000 page views over the 7 days. In her dual role as blogger liasion, McAllen was also the dedicated go to girl for blogger’s throughout the week helping facilitate every aspect of their coverage of the event.

More bloggers than ever attended this year’s event, with 36 local bloggers and online editors comprehensively covering the weeklong fashion extravaganza, including well known kiwi model Samantha Shorter reporting all week for Mediaworks Radio as The Edge Insider.

International media also added to the social buzz around the event with the superlatively stylish Australian blogger Connie Cao of ‘K is for Kani’ coming from Melbourne to sit front row at NZFW. A favourite with street style photographers her extensive coverage of the week featured across her blog and social media channels with a focus on instagram where she has over 37,000followers.

New York based top international street style photographer Adam Katz Singding has shot fashion personalities around the world and is a regular on the international fashion week circuit. Attending NZFW to snap for the likes of W Magazine online, The New York Times online and his own site le-21eme.com/ Adam’s images were seen by these audiences plus his 250,000 twitter followers.

Models got into the backstage selfie action with Bauer’s branded selfies powered by Interlike with photos instantly uploaded to Woman’s Day, Fashion Quarterly and CLEO Facebook pages.

Other NZFW partners including new coffee partner Atomic Coffee Roasters enjoyed a marked increase through their social media channels, with Atomic coffee cups popping up as a fashion week accessory in plenty of fashionable Instagram feeds throughout the week.

Fashion lovers could also stay on top of all the fabulous fashion action, with TV3’s 3NOW fashion pop-up channel. Giving every New Zealander a virtual front row experience, TV3 brought the latest fashion to Kiwis around the country with every NZFW designer show, plus 3 News’ Entertainment Editor Kate Rodger’s Fashion Front Row, available to view exclusively on the 3NOW app available from TV3.co.nz/3NOW

With a dedicated social media strategy in place for 2014 driving record social media activity around the event, NZFW can bask in the glow of a hugely successful week both on the catwalk and online with NZFW designers and the event itself benefitting from the significant exposure generated by the social buzz.

ENDS

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