i-D.co Launches in New Zealand
Wednesday 27th August, 2014: Iconic British fashion and lifestyle magazine i-D has launched its reimagined online
presence at i-D.co in New Zealand with content that will shape the future of the digital fashion experience.
i-D NZ will follow in the UK’s tradition of profiling the most captivating personalities in fashion and culture;
examining the intersection of fashion and music, film and design; and exposing up-and-coming talent and emerging trends
in our part of the world. The New Zealand launch will be an integral part of an international push for the brand, which
continues to roll out across global territories.
“New Zealand is brimming with unique talents who we look forward to celebrating on i-D.co. We couldn’t be more excited
about being part of the evolution of this amazing magazine,” Briony Wright, i-D AU/NZ Editor.
“i-D.co marks an exciting new chapter in i-D’s history and we’re so excited to expand our fan base into new terrain like
New Zealand. The site is so much more than a magazine bought to life; it’s the go-to destination for a global community
of fashion fans who heard it here first,” Holly Shackleton, i-D’s Editor-in-Chief.
The revamped website, which allows users to construct their own, individually curated i-D experience, debuted with an
exclusive worldwide premiere of M.I.A’s Video for Y.A.L.A in collaboration with KENZO.
New Zealand’s launch content includes a portrait series of i-D’s favourite new Kiwi talents shot by top Kiwi
photographer and long-time i-D contributor, Derek Henderson, an in-depth introduction to New Zealand fashion, an
exclusive gallery of photos from iconic label World, i-D’s favouritre Kiwi models including our shoot with Holly Rose
Emery and NZFW coverage.
i-D’s online launch is executed in collaboration with VICE Media, which acquired the publication in December 2012. VICE
is utilising its worldwide network and resources to help drive i-D’s aesthetic into the global digital sphere.
NB: Briony Wright will be at Auckland's Viaduct Venue from 4.30pm to 6pm today if anyone wants to find her:
briony.wright@i-d.co
Ends