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There are 51 types of Kiwi: which one are you?
There are 51 types of Kiwi: which one are you? And who do you want as a neighbour?
Everyone is unique, but we have plenty of things in common with each other too. Roy Morgan Research has identified 51 distinct personas across seven broad communities—and pinpointed where they all live to make a complete map of which regions, cities, towns, suburbs (and even streets) are home to just which sorts of people.
Type any New Zealand address the new Helix Personas website to get a snapshot of the sort of person likely living there. The address can be your own, or that of a friend or relative, a place you’re thinking of buying and moving into—or maybe even a love interest.
A trendy Metrotech or
hard-working Kiwi Achiever?
Enjoying a Leading Lifestyle
or just Getting By?
In Golden Years or one of Today’s
Families?
You do not need to sign up or provide any personal information to use this look-up tool or browse the full range of Personas.
Helix Personas is based on information collected from surveys with Kiwis covering things like household status and life stage, income, personal values, attitudes and behaviours.
• Who do you
want as neighbours? Real ‘Humanitarians’ or people for
whom ‘Status Matters’?
• Are you ‘New School
Cool’ in Auckland’s Ponsonby or a ‘Savvy
Self-Starter’ in Mount Eden?
• A ‘Domestic
Juggler’ in Christchurch’s Hoon Hay or a ‘Career &
Kids’ down the road in Cashmere?
• ‘Making Ends
Meet’ in suburban Dunedin or enjoying ‘Financial
Freedom’ overlooking Wellington Harbour?
• And where
does the ‘Average Kiwi’ really live?
Visit www.helixpersonas.co.nz
Roy
Morgan Research
Roy Morgan Research is
Australia’s best known and longest established market
research and public opinion survey company. Roy Morgan
Single Source is thorough, accurate, and provides
comprehensive, directly applicable information about current
and future customers. It is unique in that it directs all
the questions to each individual from a base survey sample
of around 55,000 interviews in Australia and 15,000
interviews in New Zealand annually - the largest Single
Source databases in the world. The questions asked relate to
lifestyle and attitudes, media consumption habits (including
TV, radio, newspapers, magazines, cinema, catalogues, pay TV
and the Internet), brand and product usage, purchase
intentions, retail visitations, service provider
preferences, financial information and recreation and
leisure activities. This lead product is supported by a
nationally networked, consultancy-orientated market research
capability.
ENDS
Roy Morgan Research
New Zealand's leading social and market research company
A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.
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