INDEPENDENT NEWS

There are 51 types of Kiwi: which one are you?

Published: Mon 21 Jul 2014 11:49 AM
There are 51 types of Kiwi: which one are you? And who do you want as a neighbour?
Everyone is unique, but we have plenty of things in common with each other too. Roy Morgan Research has identified 51 distinct personas across seven broad communities—and pinpointed where they all live to make a complete map of which regions, cities, towns, suburbs (and even streets) are home to just which sorts of people.
Type any New Zealand address the new Helix Personas website to get a snapshot of the sort of person likely living there. The address can be your own, or that of a friend or relative, a place you’re thinking of buying and moving into—or maybe even a love interest.
A trendy Metrotech or hard-working Kiwi Achiever?
Enjoying a Leading Lifestyle or just Getting By?
In Golden Years or one of Today’s Families?
You do not need to sign up or provide any personal information to use this look-up tool or browse the full range of Personas.
Helix Personas is based on information collected from surveys with Kiwis covering things like household status and life stage, income, personal values, attitudes and behaviours.
• Who do you want as neighbours? Real ‘Humanitarians’ or people for whom ‘Status Matters’?
• Are you ‘New School Cool’ in Auckland’s Ponsonby or a ‘Savvy Self-Starter’ in Mount Eden?
• A ‘Domestic Juggler’ in Christchurch’s Hoon Hay or a ‘Career & Kids’ down the road in Cashmere?
• ‘Making Ends Meet’ in suburban Dunedin or enjoying ‘Financial Freedom’ overlooking Wellington Harbour?
• And where does the ‘Average Kiwi’ really live?
Visit www.helixpersonas.co.nz
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
ENDS
Roy Morgan Research
New Zealand's leading social and market research company
A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.
Contact Roy Morgan Research
Website:
Sales Contact:
pip.elliott@roymorgan.com

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