Unique Release for New Zealand Film Everything We Loved
The New Zealand Film Commission (NZFC), New Zealand International Film Festival (NZIFF) and Kiwi production company Four
Knights Film will partner on Monday 28th July for the simultaneous launch of New Zealand feature film Everything We Loved in cinemas, on airlines and on video-on-demand.
Written and directed by Max Currie, Everything We Loved follows a stage magician’s struggle to mend his wife’s broken heart with his greatest and most dangerous illusion - a
little boy. The Hollywood Reporter lauded the film as “high-end drama that convinces on an emotional level.” The film
stars Sia Trokenheim (Step Dave), Brett Stewart, and five-year-old newcomer Ben Clarkson. Tom Hern (The Dark Horse, I’m Not Harry Jensen), Luke Robinson and Michael Eldred produced for Four Knights Film.
The film will premiere in New Zealand on Monday 28th July with same time screenings in Auckland and in Wellington as
part of the New Zealand International Film Festival. Simultaneously, the film will also be available to watch on
long-haul flights and on the NZFC’s recently launched Films on Demand platform.
Making the announcement, NZFC CEO Dave Gibson said “We are very keen to support pioneering distribution and marketing
models with a fresh approach that will help films find the widest possible audience in cinemas and additional platforms
such as our new Films on Demand platform.
Festival director, Bill Gosden added “The New Zealand International Film Festival has always enjoyed an impressive
regional reach - but thanks to latest technology, that reach now extends from Cape Reinga to Bluff. No matter where they
are in New Zealand, fans of the festival will be able to share the excitement of this haunting film’s premiere.’’
With excitement building for Everything We Loved’s opening, the team behind the film is over the moon about today’s announcement.
“While nothing beats the gala atmosphere and buzz of a sold-out festival opening on a giant screen at the NZIFF, not
everyone can get to a screening in Auckland or Wellington, so now they can buy a ticket for our Premiere At Your Place pack. Premiere At Your Place ticket holders can watch the film the moment the curtain goes up in theatres,” said producer Tom Hern.
After premiere night, Everything We Loved will also become immediately available on Vimeo’s On-Demand platform. Vimeo has been active in increasing their stake
in the VOD market, especially in the emerging NZ/Australian territory, where VOD is still taking off.
“While VOD adoption rates have lagged in Australia and New Zealand, we are confident that Vimeo’s quality player
experience and ease of access will capture consumers’ imagination.” said Sam Toles, Vice President of Content
Acquisitions for Vimeo. “Everything We Loved is the kind of quality production that we are honored to bring to our platform” he continued.
The traditional new film release model means films are normally not made available on other platforms for around 60 days
from its cinema release.
For more information about Everything We Loved, please visit the film's websitehttp://www.everythingweloved.com/trailer.html
The NZFC's Films on Demand platform address is http://ondemand.nzfilm.co.nz/#/films
Vimeo's On-Demand platform address is http://vimeo.com/ondemand
For more information on this year’s NZIFF http://www.nziff.co.nz/2014/
ends