Missing Shrek, Puss in Boots, or Kung Fu Panda?
DreamWorks Heroes swap meets coming to all Countdown stores
28 May 2014: Countdown customers looking to build the full set of DreamWorks Heroes limited edition character cards will be able to
trade cards with other collectors at swap meets around the country in June.
DreamWorks Heroes cards feature beloved characters from popular DreamWorks Animation franchises including Shrek and Kung
Fu Panda.
Swap meets will be held at every Countdown store this Sunday 1 June and next Sunday 8 June*.
Countdown’s General Manager Marketing, Bridget Lamont, says the cards have proved very popular since the campaign kicked
off at the beginning of May.
“We’ve had a great response since launching them and have heard of many families committed to collecting the full set by
trading cards with friends, colleagues and neighbours.
“There are equal numbers of all cards available so any that are proving elusive are likely to be available at swap meets
from other customers or arranged through our SwapZone community on Facebook.
“The collector albums are also in high demand and have almost all sold out, we’ve also had more than 18,000 downloads of
the free DreamWorks Heroes App, showing customers are really getting involved with it,” she says.
The campaign runs until stocks last.
*Times will vary between stores; see your local Countdown store for details.
Countdown’s online SwapZone community can be found at:
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