Huge Prize Awaits a Great Little Idea
Big names like the Black Seeds, Asus, Macpac, Rhythm and Vines and New Zealand Post have joined together to support an
innovative new marketing campaign: the Lots of Littles competition.
Supported by tech start-up and social enterprise, Little Lot, the Lots of Littles competition is unique because the
prize pool is made up so many little prizes,
The prize pool currently sits at over $20,000 and includes an Xbox One from Mighty Ape, an Envy Notebook from HP, and a
year of free fuel from Gull amongst many other prizes. The entire prize pool will be claimed by one lucky Little Lot
user when the competition closes on 25th May, with New Zealand Post delivering all thirty individual prizes, as its
contribution.
Each company that contributes a prize does so by video in the style of ‘neknominate’, accepting the challenge then
issuing their own. The videos gave the participating brands a chance to talk about their values and put a face to the
organisation. And many of the entries have been spectacular (see link here). Some of the brands involved are the fourth in a chain of nominations.
Co-founder David Hillier said that the competition is a great metaphor for how Little Lot works.
“We wanted to design a campaign that would reinforce our core concept that a little contribution by a lot of people can
make a big difference, but would still incentivise sign-ups. This competition fits that brief perfectly, but it was the
brand videos that really made it work,” says.
Little Lot is a socially responsible advertising channel that uses a suite of apps for Windows, Mac and Android to
transform advertising dollars into charitable donations. Little Lot users allow advertising on their desktop background
and mobile lock-screen in return for an on-going zero-cost donation to a charity of their choice.
The company currently works with ten charities and donations are starting to add up.
“Our mission is to build a big audience supporting our partner charities, and to do that we need to get out there. This
campaign gives us access to different social media audiences each day as we release a new brand video, and gives our
users a good reason to share Little Lot” said David.
Hillier reports that their user audience has doubled over the course of the eight week competition and that they are
expecting an ever bigger boost in this last week as they give the competition a final push through all the
collaborators’ networks.
Little Lot have also recently announced that they have an upcoming iOS app about to be released – good news for iPhone
users that aren’t currently able to support the initiative.
The competition page which features all the videos and prizes is http://nz.littlelot.com/lots-of-littles
ENDS