Nike Launches “Winner Stays,” Second Film in the Risk Everything Football Campaign
Star-studded four-minute film features the world’s best players, along with Kobe Bryant, Jon Jones, Anderson Silva,
Irina Shayk and The Incredible Hulk.
Today, Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner
Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football
superstars and a few special guests.
The film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight
away as the challenge is set, the stakes are raised: “Guess I’m Cristiano Ronaldo then,” says one. His opponent responds
saying, “Yeah? Well I’m Neymar.”
In a split second a seemingly simple game between friends has become a grudge match of sorts, aided by the unique skills
of some of the world’s greatest footballing talent. As the match develops, players call out the names of players to
possess their specific skill, and before we know it Wayne Rooney, Zlatan Ibrahimovic, Eden Hazard and Gonzalo Higuain
have joined the game.
Ronaldo scores a screamer to send his team 1-0 up and taunts one of his opponents, saying “The crowd goes wild,” upon
which a crowd is revealed cheering behind him. His rival is not deflated and points out that 50,000 are screaming his
name. As they banter the young player changes his shoes in to the Magista, a boot that’s not even out yet. Ronaldo
counters to give us the world’s first glimpse of the new Mercurial Superfly.
The match continues and more players join the action: Gerard Pique makes a last-ditch tackle, David Luiz appears to be
cloned, and a mix-up sees one boy’s dream of becoming Andrés Iniesta shattered in a fun moment of mistaken identity.
This is a match for the ages.
For the extended story and to view the film:
http://nikeinc.com/news/nike-launches-winner-stays-second-film-in-the-risk-everything-football-campaign
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