Kiwi director Joel Kefali strikes again with new video for tUnE-yArDs
Nikki Nack - the new album from tUnE-yArDs - is out next week they have just premiered the album's first video.
Directed by Joel Kefali (Lorde, David Dallas, the Mint Chicks, The Presets) the video combines a plethora of different visual elements, from
animation to puppetry, dancing, and even a science lesson, 'Water Fountain' is a video every bit as colourful as
tUnE-yArDs' music.
Joel writes that "When Merril approached me wanting to make a video with a PeeWee's Playhouse vibe I had to say yes. I'd
had plenty of ideas for a kid's show that had been waiting to see the light of day. I didn't want to make a straight
homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show.
Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art
world, contemporary and historic. The musical dynamic of 'Water Fountain' lends itself perfectly to the concept and I
think this video is best viewed while consuming a big bowl of cereal. Then again, what isn't?"
Nikki Nack is released on 4AD on May 2nd on 4AD via Rhythmethod in NZ
ENDS