Nike reveals All Whites Away Kit 2014
Nike has unveiled the All Whites Away kit for 2014, augmented with the best in performance innovation with a classic and
bold look that reflects the country’s national pride.
The kit features a classic black jersey with the NZ Football crest and Nike swoosh emblazoned on the front, and the name
and numbers in a new and stylish grey to represent the iconic NZ silver fern on the back.
A tonal silver fern design can be found on the cuffs on each sleeve when flipped over, while the crest of the silver
fern on the chest is the ultimate symbol of national pride and is displayed as a crafted piece of embroidery.
The new kit shorts are a simple and iconic black, and feature a slimmer and more tailored fit with a cut specifically
designed to aid movement and comfort. The centre back of the shorts feature Nike’s signature laser vents to aid in
cooling and allow for moisture management. The new home socks are also white to complete an imposing and sleek all white
appearance.
“It’s always great to pull on your national jersey, and the new away kit looks impactful and strong,” says All White,
Winston Reid.
“It feels really light, and I love the clean and sharp look of it.”
Tech innovations include a tapered side seam with vent detail, performance mesh back panel, and laser holes for
high-speed, localized cooling.
“By managing sweat and keeping the body cooler longer, players feel more comfortable, sweat less and perform better,”
says Martin Lotti, Nike Football Global Creative Director.
“Incorporating environmental sustainability is a key part of the design and development process for us. Our aim is to
create a kit that performs for players and is good to the planet.”
ULTIMATE IN COOLING AND COMFORT
The kit aids performance by helping to regulate player body temperature over the course of match. By using a combination
of Nike Dri-FIT technology, “burnout” mesh and laser-cut ventilation holes, designers are able to localize cooling where
players need it most.
Nike Dri-FIT technology pulls moisture away from the skin to the outside of the garment where it evaporates more
quickly. Laser-cut ventilation holes and engineered mesh in key areas where heat is generated allow for increased
breathability and airflow across the skin.
“By managing sweat and keeping the body cooler longer, players feel more comfortable, sweat less and perform better,”
said Lotti.
In addition to keeping players cool, the kit is made with a new dual-knit fabrication that incorporates cotton and
recycled polyester for the best in moisture-wicking properties, while adding a softer feel and more flattering shape.
ENVIRONMENTAL SUSTAINABILITY
In line with Nike’s commitment to superior performance with lower environmental impact, the shirt, short - and for the
first time in a New Zealand national team kit, the socks - all feature fabric made from recycled plastic bottles (100
percent recycled polyester in the shorts, 96 percent recycled polyester in the shirt and 78 percent in the socks). Each
kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted almost 2 billion bottles from
landfills, enough to cover more than 2,800 full-sized football pitches.
PERFECT FIT
Designers’ utilized three-dimensional body scans of elite footballers to collect data on the form of today’s players and
identify an updated fit, improving comfort and allowing the body to move more naturally within the kit.
While looking at every element of the modern football kit, Nike designers even paid special attention to the kit’s
socks. Combining athlete insight and research with new materials and fabrications, the Nike Elite Match Fit sock for
2014 features a sleeker fit specific to football. Strategically cushioned zones provide comfort and protection at the
big toe and ankle bones where the majority of impact occurs, while arch support locks down the foot to help prevent
slipping. Material was also eliminated to enhance touch and decrease bulk, and flex grooves were added to the ankle and
the top of the foot to prevent bunching.
The new All Whites Stadium Jersey is available now at leading sports retail outlets
Adult RRP$110, Kids RRP$90
Ends