Bad gift wrapping be gone this Christmas

Bad gift wrapping be gone this Christmas

This Christmas, Paper Plus is pledging to help transform presents across the country, turning the tide on badly wrapped gifts, to ensure happy faces come December 25th.

While many New Zealanders spend days in the lead up to Christmas scouring the streets for the perfect gift, beautiful wrapping materials and carefully, crafted embellishments rarely feature underneath the Christmas tree. Instead, more often than not, crusty sticky tape is applied onto old, badly-cut paper.

Paper Plus, Group Marketing Manager, Lyle Hastings, believes Kiwis need to be reminded of the importance of giving a present the finish it deserves.

“Our motto this Christmas is “a present’s not a present till it’s wrapped”. Without gift wrapping it’s not a Christmas present, it’s just new stuff. We want to encourage Kiwis to put in a little more effort and bring back the magic of gift giving.

“Our mission is to help New Zealanders wow their friends and family with tips and tricks, specifically tailored to their skill level,” says Hastings.

In order to identify those Kiwis most in need and separate them from the wrapping masters, Paper Plus has created a specific quiz called ‘wrap it like this’, which will categorise individuals in to one of six wrappers: The Crap Wrapper, The Try-hard Wrapper, The Shortcut Wrapper, The Recycled Wrapper, The Craft-Master Wrapper and The Couture Wrapper.

Each wrapper will then be directed to an online video tutorial that caters to their level of ability, with the aim of up skilling even the most disadvantaged or misguided wrapper.

“We think our quiz will be a bit of fun for all New Zealanders faced with the unavoidable task of gift wrapping, while the online tutorials will bring some added Christmas cheer to gift giving this year,” concludes Hastings.

To find out more about the ‘wrap it like this’ wrapping profile quiz visit: http://www.paperplus.co.nz/wrapitquiz

‘Wrap it like this’ wrapping profiles

The Crap Wrapper
The Grinch of gift wrap; you don’t care for Christmas or suffered a traumatic experience with ribbon and tape. No-one has ever complained...to your face. If you do ever feel the need to impress, we’ll show you how.

The Try-hard Wrapper
It’s the thought that counts, and you’ve got that by the sleigh-load. Your over-wrapped gifts take as long to unwrap as they did to wrap (except the 15 minutes of reconsidering the colour scheme). With our advice, we’ll have your goodies wrapped in style.

The Shortcut Wrapper
Time is of the essence and you’re not one for frou frou decorations. You’ll cut corners, opt out with a gift bag or even bribe the babysitter to do the wrapping for you. Sharpen up your skills with our insider tips. Yes, it will be easy.

The Recycled Wrapper
You’re inventive with your choice of wrapping paper. Last year’s crumpled reindeers are still good – a bit of tape will fix that rip. How about six different papers patched together? An old cereal box? This Christmas, invest in actual wrap, take some care and shock everyone. Here’s how.

The Craft-Master Wrapper
From hand-painted paper to sculptural bows, there’s no end to your creative accomplishments. Your family have even been known to hang on to the wrap for longer than the gift. These techniques will only add to your wrapping artillery.

The Couture Wrapper
This year’s winter wonderland is last year’s starry night. You don’t wrap gifts; you embellish them. You get a little carried away with your lavish themes and take a lot of pride in making your gifts look gorgeous (expensive). Here are some tips we know you will enjoy.

About Paper Plus
The Paper Plus Group began 30 years ago and is one of New Zealand’s largest stationery and book sellers. The Group incorporates two separate retail brands: Paper Plus, which has 108 stores; and Take Note with 41 stores; all offering a great range of stationery, books, magazines, cards and gifts to New Zealand consumers. There is a Paper Plus store in most towns from Kaitaia to Invercargill. It is the only New Zealand book and stationery retailer with Fly Buys.

ENDS

© Scoop Media