20 November 2013
Media Release
Millennial jet set steer the future of travel - expect control, personalisation, rewards
Expedia and Egencia Future of Travel study reveals the rise of the millennials
· Smartphones and tablets integral to millennial traveller experience
· Business travellers splurge company funds on room service and expensive meals – feel entitled to claim loyalty
points
Millennial travellers – those aged 34 years and younger – are driving evolution in the travel industry as they travel
more, spend more, and embrace mobile technology to plan and book travel, according to the Future of Travel study
released today by Expedia and Egencia, Expedia Inc’s corporate travel company.
The global study polled 8,534 adults in 24 countries on their business and leisure travel habits, exploring how
millennials are shaping the future travel landscape as they gain decision-making power at work and purchase power in
their personal lives.
Local findings reveal New Zealand millennials travel for business an average of two times each year, on par with their
older Kiwi counterparts (35 and older). However, this average is behind the global norm of five business trips per year
for millenials and an average of four for over 35s.
When it comes to leisure trips, both New Zealand millennials and over 35s take an average of three leisure trips per
year, close to the global average of four and three respectively. However, millennials are taking full advantage of
travel opportunities presented to them by their employer by mixing business with pleasure. Close to half (46%) of Kiwi
millennials have extended business trips into personal holidays in the past year, compared to only 36% of over 35s.
The study also found that younger travellers are freer with their company’s money when travelling. New Zealand
millennial business travellers are more likely to spend additional company money on flight upgrades, room service and
high-end meals than their older counterparts, a trend that is consistent globally. It’s not all play and no work for
Kiwi millennials though as 77% say they work the same, if not more, when travelling for business than when in the
office.
Georg Ruebensal, Managing Director, Expedia New Zealand, comments: “Globally, millennials are reinventing travel. They
are taking advantage of every opportunity to see the world, to explore a destination, have a unique travel experience
and share it with their friends.”
The majority (82%) of New Zealand millennials feel entitled to claim travel reward points, in line with the global
average of 85%. As far as keeping loyalty points for themselves versus employers claiming them, 59% of New Zealand
millennials keep the rewards for themselves, exceeding the global average of 53%.
Millennials crave convenience and, for many, a mobile is now considered a personal assistant, an essential tool to make
their busy lives easier. One in five Kiwi millennial business travellers (21%) embrace smartphones and tablets to plan,
book and share their travels and a further 33% use mobile devices for leisure travel activity. Whereas, 18% of Kiwis
over 35 book business travel, and a further 14% leisure travel, through mobile devices, highlighting there is a greater
divide between millennials and over 35s when it comes to booking leisure travel through a mobile device. Global averages
show 46% of millennials and 29% of over 35s book business via mobile devices. Almost half (43%) of millennials and 20%
of over 35s globally use mobile devices for leisure travel purposes.
In addition, millennials are more likely to save personal details such as their mobile phone number, email address and
passport number online in order to streamline the travel booking process.
Percentage of New Zealand respondents who say they save personal data online to streamline the travel booking process:
MillennialsOver 35sEmail53%48%Mobile phone42%27%Passport #17%14%
Mr Ruebensal believes these shifts in consumer behaviour have a huge impact on the travel industry and force companies
to evolve and adapt to meet consumer demands.
“Younger travellers place a much higher value on mobile and interactive technology. At Expedia, we understand the varied
needs of our customers and use technology to deliver experiences across all platforms, at all points of the travel
process, that delight our customers with simplicity and intuition.
‘While providing choice at the best possible price is essential, I believe consumers will increasingly be drawn to
travel websites that provide inspiration with intelligent, personalised recommendations and offers.”
ENDS