MediaWorks New Season Launched
MEDIA RELEASE
FOR IMMEDIATE RELEASE
Thursday 24 October, 2013
MEDIAWORKS NEW SEASON LAUNCH brings dreams to life: Local CONTENT, Event Television, and the best of international heading TO TV3 AND FOUR IN 2014
MediaWorks TV tonight unveiled a line-up of bold, exciting local programming for 2014, sitting alongside a stellar line-up of international content. The new season highlights for TV3 and FOUR were announced at a star-studded evening launch emceed by Hilary Barry and Jeremy Corbett that also celebrated a hugely successful 2013 for the network.
TV3 will build on smash hit successes The Block NZ and The X Factor NZ with three event television series in 2014; a new season of The Block NZ, which finishes its phenomenally popular second series next week and two major new local format shows, Cadbury Dream Factory and The Great Food Race.
Created by TV3, Cadbury Dream Factory promises to be the most extraordinary and heartwarming show of 2014, as host Brooke Howard-Smith and the Dream Team of Jesse Griffin, Kimberley Crossman, Walter Neilands and Guy Montgomery, bring to life dreams of all shapes and sizes, from incredible life-changing surprises, to random acts of kindness. Tonight, the concept was vividly brought to life with an emotional surprise for one member of the audience.
The Great Food Race is a new competition format from the makers of The Block NZ, hosted by Zoe Marshall and judged by restaurateur brothers Leonardo and Lorenzo Bresolin. Eight couples who believe they can provide a world class home dining experience - anywhere in the world - are put to the test in a race against the clock and each other.
They will sit alongside a wealth of new local and international content including: The Paul Henry Show, which brings the irrepressible broadcaster back to New Zealand screens five nights a week; the biggest new drama series out of the States, James Spader's The Blacklist; Emmy Award-winning drama House of Cards, starring Kevin Spacey; The Michael J Fox Show; Gaylene Preston's highly anticipated drama Hope & Wire, set in the aftermath of the Canterbury quakes; plus brand new shows from Kevin McCloud, Jamie Oliver, Gordon Ramsay, and Richard Hammond.
Returning favourites include: new series of The Graham Norton Show, 7 Days and Jono and Ben at Ten which anchor TV3's big Friday nights; controversial crowd-pleaser The GC; the ever-popular international versions of The Block and The X Factor; local factual series The Secret Lives of Dancers that follows members of the Royal New Zealand Ballet Company; New Zealand' other DIY obsession, House Rules; and the top-rating NCIS and CSI franchises.
MediaWorks TV Chief Executive, Paul Maher says TV3 will again 'own' local content in 2014, with the very best in event television, drama, comedy, and factual entertainment, and news and current affairs from New Zealand and around the world.
"What makes MediaWorks different is its commitment to local content, the unique ability to work across television, radio, online and social assets to create real event television, and a willingness to be innovative, brave and bold," he says.
"In 2013 we set the news agenda with 3rd Degree's Teina Pora and David Bain investigations, had the nation talking about (and tuning into) The Block NZ and The X Factor NZ, premiered acclaimed local drama series The Blue Rose and HARRY, and continued to light up Friday nights with 7 Days and Jono and Ben at Ten.
"Our focus on local has paid great ratings dividends for TV3 in 2013, particularly in the branded content area where MediaWorks is the undisputed market leader, and we're taking the same successful two-channel strategic approach for 2014, with FOUR our pure entertainment channel aimed at 18-49 year-olds."
The success of TV3's programming strategy, which places local content at the heart of the schedule, complemented by the best international shows, is reflected in a 5% growth in the channel's target audience (25-54 year olds) over the past year. TV3 and FOUR are the only free-to-air channels to grow their audiences in 2013.*
TV3 is currently channel of choice for the 25-54 demographic, having won the lion share of the 25-54 primetime audience every week for the past three weeks.** The success is driven by big numbers across the week, with top performers being The Block NZ, the 6pm 3 News bulletin and local comedies 7 Days and Jono and Ben at Ten.
Paul Maher also announced tonight that MediaWorks TV was increasing its investment in local programming, as a result of advantageous new relationships with international suppliers.
"In 2014 we will have even more ability to invest in local content, as a result of reducing volume commitments to Hollywood studios," he says.
"International and studio content remains very important to our brands, TV3 and FOUR, but we are moving to create greater flexibility in our deals. We see this as critical to our future, and a major competitive advantage that will enable us to deliver even better solutions to our commercial clients and partners.
"The new relationship with SONY is a great example, delivering shows like The Blacklist, which I know will be a huge hit for TV3, without tying us into an output relationship, and wel be able to buy more progammes on the open market, where we currently acquire some of our most popular shows such as The Graham Norton Show, The X Factor USA, House Rules and Grand Designs."
Selected highlights from the 2014 programming
announced tonight are below. For the full list of
programmes and additional information visit www.mediaworkstv.co.nz/newseason 25-54
Demographic 2013 Y-O-Y Change TV One
Network 22.1 21.7 -1.8% TV2
Network 22.8 22.3 -2.2% TV3
Network 20.0 21.0 +5.0% FOUR 5.8 5.7 -1.7% Prime 5.6 5.5 -1.8% Nielsen
TAM consolidated data, 6pm-10.30pm, January 1 to October 12,
the latest consolidated week 18-49
Demographic 2013 Y-O-Y Change TV One
Network 19.5 19.5 0% TV2
Network 25.4 24.8 -2.4% TV3
Network 19.9 20.4 +2.5% FOUR 6.5 6.6 +1.5% Prime 5.0 5.0 0% Nielsen
TAM consolidated data, 6pm-10.30pm, January 1 to October 12,
the latest consolidated week Year-to-Date
Consolidated 29/9/13 to 5/10/13 6/10/13
to 13/10/13 14/10/13 to
21/10/13 TV One
Network 21.7 21.7 20.5 20.5 TV2
Network 22.3 19.6 19.5 19.9 TV3
Network 21.0 22.7 22.7 23.5 FOUR 5.7 6.2 5.4 5.3 Prime 5.5 4.9 4.2 4.8 Nielsen
TAM 6pm-10.30pm. Year-to-Date = January 1 to October 12,
2013. MediaWorks TV 2014 Selected
Highlights: * CAMPBELL LIVE
(Local): New Zealand's daily current affairs programme
weeknights at 7pm with award-winning journalist John
Campbell. * THE GREAT FOOD RACE
(Local): Eight teams of two combine their cooking, hosting
and racing abilities in this brand new series from the
makers of The Block NZ. * THE X FACTOR
(International): Brand new seasons of the international
versions of Simon Cowell top-rating talent quest. For
the full list of programmes visit www.mediaworkstv.co.nz/newseason ENDS
*
Primetime Audience Share Year-to-Date Average
2012
2012
** Primetime Audience
Share, 25-54 Demographic
Consolidated
Consolidated
Overnights
For the full list of programmes visit www.mediaworkstv.co.nz/newseason
* 3rd DEGREE (Local): Duncan Garner and Guyon Espiner
host TV3 in-depth weekly programme, leading the news
agenda in 2013 with the Teina Pora and David Bain
investigations.
* 3 NEWS (Local): Anchored by Mike
McRoberts and Hilary Barry, award-winning 3 News offers
comprehensive coverage of local and international news
issues.
* 7 DAYS (Local): The lynchpins of TV3
hugely popular Friday nights Jeremy Corbett, Paul Ego, and
Dai Henwood, return in Kiwi favourite 7 Days.
* BACK
TO THE SOURCE (Local): Five 20-something Kiwis who love to
shop are plucked from their comfortable lives and sent to
Asia to experience the human cost involved in making their
favourite products.
* BEAUTY AND THE GEEK AUSTRALIA
(Local): Featuring two Kiwi contestants, Beauty and The Geek
Australia moves from the safe confines of the mansion to a
beach-side paradise.
* BIG BROTHER AUSTRALIA
(International): Strangers living together in a
camera-filled house attempt to win Big Brother Australia by
being the last one standing.
* the blacklist
(International): James Spader stars as a criminal
mastermind who mysteriously surrenders himself to the Feds,
offering to help hunt down the very men he's spent his
career protecting.
* THE BLOCK AUSTRALIA ALL-STARS
(International): Four of The Block Australia couples return
to fight for the winner title they felt they deserved but
never received.
* THE BLOCK AUSTRALIA SKY HIGH
(International): Five couples, five floors, 80 rooms, one
massive new series of The Block Australia.
* THE
BLOCK NZ (Local): TV3 biggest local show returns with
new couples, new houses and its compelling blend of real
estate dreams and high-stakes drama.
* CADBURY DREAM
FACTORY (Local): Cadbury Dream Factory brings Kiwis' dreams
to life in the wildest, most unpredictable and highly
engaging television event of the year.
* THE GC (Local): Returning for its highly
anticipated second season, The GC follows the lives of a
group of talented and attractive young Mri as they work
hard and play even harder on the glittering Gold Coast.
* GRAND DESIGNS (International): Kevin McCloud charts the
creation of some of the UK most extraordinary and
inspiring buildings, and Peter Maddison hosts an Australian
version of the iconic series.
* GORDON RAMSAY ULTIMATE
HOME COOKING (International): Gordon Ramsay shows how to
cook 100 simple, accessible and modern recipes to stake your
life on.
* THE GRAHAM NORTON SHOW (International):
The fabulously funny Graham Norton returns for a new season
of his multi-award winning comedy talk show.
*
HANNIBAL (International): A gifted criminal profiler teams
with a cunning psychiatrist to solve murders in this stylish
drama based on the characters from Thomas Harris'
novels.
* HOPE & WIRE (Local): From acclaimed
filmmaker, Gaylene Preston, comes this gripping,
character-based drama set in Christchurch after the
devastating earthquakes of 2010-2011.
* HOUSE OF
CARDS (International): An Emmy Award-winning political
drama centred on ruthless congressman (Kevin Spacey) as he
navigates the corridors of power in Washington, D.C.
*
HOUSE RULES (International): Six renovation teams put their
homes on the line and their skills to the test in a fight
for supremacy and a life-changing prize.
* JAMIE
MONEY SAVING MEALS (International): Celebrity chef Jamie
Oliver gets viewers cooking clever, shopping smart, and
wasting less with his brand new series.
* JONO AND
BEN AT TEN (Local): Jono Pryor, Ben Boyce and Guy Williams
bring some comic relief to your week in a new series of
their top-rating late night comedy show.
* KEVIN
BEACH HUT (International): Design guru Kevin McCloud
returns with a new challenge. This time he's attempting to
build his own beach getaway on the English coast, testing a
basic hypothesis - is simple better? And is creating better
than consuming?
* THE MICHAEL J FOX SHOW
(International): A father of three from New York juggles
family, career and challenges - including Parkinson's
disease.
* NCIS (International): The return of the
ever-popular action drama that focuses on criminal cases
involving Navy and Marine personnel, solved by the Naval
Criminal Investigative Service.
* NCIS: LA
(International): A crack team of agents go undercover and
put their lives on the line in order to safeguard the
nation security in this top-rating series starring Chris
Oonnell and LL Cool J.
* THE PAUL HENRY SHOW
(Local): Broadcaster, author, raconteur and man of the
people, Paul Henry returns to TV3 in 2014.
* RAKE
(International): A new comedy-drama series starring Greg
Kinear as a brilliant criminal defence lawyer with a chaotic
personal life, who specialises in the hopeless cases other
lawyers avoid.
* RICHARD HAMMOND: THE MIRACLES OF
NATURE (International): This new three-part series follows
Richard Hammond as he investigates the extraordinary
super-powers of the animal kingdom.
* THE SECRET
LIVES OF DANCERS (Local): The Secret Lives of Dancers
returns for its third season with the Royal New Zealand
Ballet biggest year yet.