Add a touch of pink to your tyres

Add a touch of pink to your tyres for New Zealand Breast Cancer Foundation fundraising

Bridgestone encourages all drivers (or anyone with wheels!) to support breast cancer research and awareness with its annual Pink Cap Drive Campaign which runs till the 8th of December

Fast Facts

· Pink tyre valve caps selling at 184 Bridgestone and Firestone locations across the country.

· $400,000 has been raised for the NZBCF since the launch of the campaign in 2008.

· 100% of the funds raised go directly to the NZBCF.

· The idea of a pink valve cap for tyres has been an easy and fun way for communities and individuals to support the fight against breast cancer.

Since 2008, Bridgestone has sold its unique pink tyre valve caps through stores nationwide to raise funds for the New Zealand Breast Cancer Foundation (NZBCF). Over five years, the campaign has raised more than $400,000 with 100% of the money raised going to support breast cancer research and knowledge base in New Zealand. From Monday the 14th October the caps again have been on sale for $2 each.

Evangelia Henderson, the Chief Executive of the New Zealand Breast Cancer Foundation says, “One of the great strengths of the Pink Cap Drive Campaign is that it has attracted New Zealanders across all age groups, genders and walks of life since it began 6 years ago. Over the years, the bright pink caps have been sported by police through to long-haul truck drivers and spotted around the country on lawnmowers, farmers’ tractors, dump trucks, steam rollers, graders, fire engines, NZ Air Force planes, pushchairs and kids’ scooters. This has shown there’s no limits to the ways individuals and organisations can get behind this great cause.”

According to the Ministry of Health, breast cancer is New Zealand’s most common cancer among women and accounts for more than 600 deaths every year. Breast cancer though affects more than just the individual diagnosed – it touches entire families and communities.

“Bridgestone’s campaign gives everybody the chance to get involved – including groups or individuals that would not have in the past been involved with such fundraising efforts. In previous years, the public have noted the innovation and uniqueness of the Pink Cap Drive that is partly the reason why it’s been so successful,” says John Staples the Group General Manager NZ Business Bridgestone.

Bridgestone New Zealand is looking to replicate the success of the campaign from previous years and hope that as many people get involved with the pink cap drive as possible.

-ENDS-

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