MEDIA RELEASE
30 AUGUST 2013
INTRODUCING SHEEK – THE OFFICIAL NEW ZEALAND FASHION WEEK WEB APP, DESIGNED AND DEVELOPED BY TELECOM
- Fashion fans around NZ able to access exclusive insider content
This year Telecom is making life easier for everyone attending New Zealand Fashion Week and offering a virtual foot in
the door for those who can’t, through an exciting and stylish new mobile web app called SHEEK.
Sharing the magic and excitement of 2013 New Zealand Fashion Week, SHEEK will allow unprecedented participation in the event, with something for everyone.
Official delegates will enjoy a simpler and more streamlined week with everything they need at their fingertips and
members of the public will access, experience and be part of NZFW from the comfort of their smartphone, with Telecom
customers enjoying some added benefits and delights.
Telecom’s Head of Brand, Communications & Digital, Kellie Nathan, says that given New Zealand smartphone usage is growing hugely each year, more Kiwis are
getting unrestricted access to experiences that matter to them, such as Fashion Week for NZ fashion fans.
“We’re thrilled to be able to design and develop a mobile web app that showcases the amazing event that New Zealand
Fashion Week has become to all fans of fashion. SHEEK is the one must-have ‘app-cessory’ for watching designer shows
from the front row or the office. We’ll have images of the designs hot off the runway offering users insider access to
the latest fashion trends and an ability to collate and share their picks for the season ahead.”
SHEEK will be a central hub for all the information visitors to NZFW and NZ Fashion Weekend need, with venue maps, up to
date news and access to designer’s show playlists at the tip of their fingers.
Complete with a little fashion-fun, the built-in Telecom SHEEK Challenge, is an interactive quiz that tests New Zealand
fashion knowledge, sets out to find the country’s ‘Ultimate NZ Fashion Guru’.
Users will test their fashion knowledge against their friends, reaching new levels in the Challenge to win prizes, with
the 'Ultimate NZ Fashion Guru' taking home a $5,000 NZ designer fashion wardrobe.
After learning ‘how to get the look’ hosted by the very fashionable former Miss NZ, Amber Peebles, users can share their
own photos of NZ fashion. Telecom customers will also have access to an exclusive digital goodie bag full of NZFW
treats.
The online community are encouraged to upload their images to Instagram using #telecomsheek throughout NZFW and Weekend
to win a daily prize of a top of the line HTC One smartphone.
“This is a really exciting development for New Zealand Fashion Week and continues the work we have been doing in the
online and interactive space, making life easier for those who attend the event and engaging the wider public who can't
attend with a rich experience,” said NZFW Marketing Manager Suzanne McNicol.
Telecom’s SHEEK will be live from midday Friday 30th August and can be downloaded using the QR code (below) or by visiting www.telecomsheek.co.nz from any smartphone.
ENDS