Music Market Development Programme Announces a Change
International Music Market Development Programme Outward Sound Announces a Change to the Programme
Export has
been identified as an area critical to the growth of the New
Zealand contemporary music industry. The Outward Sound programme -
administered through the New Zealand Music Commission
- provides pathways to capitalise on the opportunities
presented by a strong export market. New Zealand music
industry practitioners (artists, managers etc.) and firms
(record companies, associated businesses) can apply for
assistance through the programme for the implementation of a
range of international market development activities
including expenditure related to:
• Market
visits.
• In-market representation.
• Publicity
and promotion.
• Marketing materials.
• Showcases,
trade fairs and other events.
The Outward Sound programme is inclusive of music from all genres and styles, and applicants may target relevant markets around the world.
The Outward Sound grants programme currently consists of two grant types:
1) International Music
Market Development Grant: Primary all purpose export
grant for activities requiring matching funding between
$1,000 and $50,000.
2) Business Development Grant:
For managers and labels looking to expand their business
by undertaking meetings/trade events offshore. Grants cover
travel, accomodation and per diems to a maximum matching
value of $5,000.
The New Zealand Music Commission is pleased to announce some exciting new additions and a change to the Outward Sound grants programme.
Since the programme’s inception in 2005 the music business both here and abroad has gone through many changes. These changes are primarily based around new approaches to distribution, promotion and revenue generation - all due to new advances in technology.
Up until now the Outward Sound programme was structured around the framework of three stages; each stage corresponding to a set limit of funding available per grant. Additionally in the early days of the grants programme stages also corresponded with the types of activities being funded.
As of the July 22nd 2013 the stages framework will be removed from the programme entirely. This change has been made in order to simplify and streamline the application process. A newly redesigned PDF application form has been created to further streamline the programme.
The Outward Sound international music market development budget is limited. Applications will be carefully assessed to ensure they meet the criteria, and that the project/activity involved has been thoroughly planned and has good prospects for commercial success. Once it is established that the basic entry criteria have been met, the application is assessed based on the value of the project/activity, its planning and prospects for success.
International Tradeshows
While no one
would deny the power of email and the internet for the
development of world wide business relationships there is no
substitution for face to face networking, showcasing and
business dealings. In the international music community one
of the best ways to advance ones business reach is through
attendance at international music industry
tradeshows.
Tradeshows can benefit attendees in the following ways:
1) They provide a platform to develop new
international relationships and opportunities for musicians,
managers and labels.
2) They help increase the profile
and awareness of music from New Zealand and facilitate the
development of international markets and audiences.
3)
They help build knowledge of the international global music
market.
4) They help build skills and capability.
As of July 2013 Outward Sound are introducing Targeted Tradeshow grants to support our managers, labels and musicians at selected and targeted trade events. Applications are now open to attend as a delegate for WOMEX and AWME (Australian World Music Expo).
Outward Sound offers successful applicants 50% recoupable support up to a tradeshow specific value. Recoupable costs are limited to airfares, delegate registration, accommodation and per diems. The grants will be offered outside of the established Outward Sound quarterly grant rounds. A breakdown of the two delegate grants and the amount of funding available follows:
WOMEX Delegate: Up to $2,500 to
cover 50% of return economy airfares from New Zealand to
Cardiff, Wales, delegate registration to the conference,
accommodation (up to 5 nights) and per diems (up to 5
days).
AWME Delegate: Up to $1,000 to
cover 50% of return economy airfares from New Zealand to
Melbourne, delegate registration to the conference,
accommodation (up to 4 nights) and per diems (up to 4
days).
Contact the Outward Sound office to discuss your project and receive an application form.
For further information please contact international@nzmusic.org.nz
Sample application forms and application deadlines are available to view on our website: http://www.nzmusic.org.nz/international.
ENDS