Experience Beyonce's 'The Mrs. Carter Show World Tour’

Experience Beyonce's 'The Mrs. Carter Show World Tour’ with Pepsi

PEPSI NEW ZEALAND GIVES FANS A CHANCE TO EXPERIENCE THE HOTTEST SHOW ON THE PLANET!

Auckland, New Zealand 8 July 2013 – Pepsi is excited to announce their collaboration with Beyoncé in bringing the eagerly anticipated ‘The Mrs. Carter Show World Tour’ to New Zealand. Following a sold-out tour of Europe and the US, Pepsi will bring extraordinary and unforgettable experiences to New Zealand fans as they prepare for the eagerly anticipated NZ tour.

Not only will Pepsi help scores of Beyoncé fans get access to her tour, but fans can get involved with the Pepsi spirit through a ton of exciting Beyoncé styled activities in the lead-up to the October NZ tour. Unique experiences, thrilling activations, and once in a lifetime opportunities await Pepsi fans over the coming months.  Watch this space, as Pepsi rolls out the ultimate Beyoncé experience.

The excitement culminates in the event of the year, as the ‘Mrs. Carter Show World Tour’ touches down in New Zealand, playing at Vector Arena in Auckland on Friday 18 October 2013. Tickets on sale 10am Friday 19 July. Visit https://www.facebook.com/pepsinewzealand for more details.

Win Tickets
Pepsi New Zealand will be making sure their fans get in first, with unique opportunities to win some of the best seats in the house at the ‘Mrs. Carter Show World Tour’.  Watch the Pepsi Facebook page, and keep an ear to the ground for details.

The excitement doesn’t stop there! As Pepsi gets New Zealand ready for the show of a lifetime, fans will have access to amazing prize packages, ticket giveaways, and Beyoncé experiences rolling out over the next three months.

Fans can enter competitions on Pepsi’s Facebook page and online at www.pepsi.co.nz, and in a few other exciting ways; keep in touch with our Social Media channels to make sure you’re in the loop!

Brendan Ralph, Senior Brand Manager for Pepsi NZ commented: “We are proud to be partnering with Beyoncé’s ‘The Mrs. Carter Show World Tour’ when it comes to New Zealand in October 2013. Beyoncé’s vibrancy and energy are reflected in the spirit of ‘Live for Now’, which is at the heart of Pepsi’s brand DNA. Together with Beyoncé we are excited to offer unique ways for fans to interact with the show and with Pepsi through a range of fun activities and promotions.”

Pepsi’s support of ‘The Mrs. Carter World Tour’ is the next phase in the new creative and wide-ranging global collaboration with Beyoncé, which includes content co-creation, innovative fan engagement and a new visionary advert.

Check out the official tour announcement video at http://www.youtube.com/OfficialPepsiNZ.

ENDS

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