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Alfa Giulietta Takes to the Screen in Fast&Furious

Published: Tue 28 May 2013 11:28 AM
Alfa Giulietta Takes to the Screen in Fast
The Alfa Romeo Giulietta will be taking to the big screen across New Zealand this weekend thanks to its starring role in the latest instalment in the Hollywood blockbuster series, Fast, in which the Italian hot hatch takes on a giant Russian aircraft and, of course, wins in a thrilling action sequence that leaves the Giulietta battered, bruised but victorious.
Alongside the Alfa Romeo Giulietta, the sixth instalment of the successful series stars actors Vin Diesel, Paul Walker, Dwayne Johnson, Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Gal Gadot, Chris "Ludacris" Bridges, Luke Evans, Elsa Pataky and Gina Carano.
Following the previous film’s action sequences set in the USA and Brazil, for the latest film London was chosen setting for 'Fast 6' - this is the first time that a film in the series is shot in Europe - and the location of one of the most thrilling scenes, an incredible drive that sees the film’s stars on board a potent Alfa Romeo Giulietta. First, the car 'debarks' from an enormous aircraft Antonov during take-off then it attempts to interrupt the cargo aircraft's take-off run in a breath-taking chase sequence.
In the end, it's the Giulietta who comes out on top, thanks to the model's outstanding performance and the bravery of the two stars, forcing the aircraft decisively off the runway and into a less than entirely successful takeoff…..
The entire sequence was shot using Alfa Romeo Giuliettas which were modified both inside and out. Having arrived back in Italy, the cars damaged during shooting were used to make a unique photo shoot that tells the story of what happened on the set of the action-packed and adrenaline-filled film.
What's more, the same scenes from the thrilling runway chase sequence have been used for the new Giulietta advert which is now on air on the main European television networks, and will soon be shown in other countries.
It's a genuine trailer, promoting both the cinema release of 'Fast 6' and the model that is meeting with so much international success: in absolute terms, from launch - May 2010 - to date, more than 192,000 Giuliettas have been ordered worldwide and with Alfa’s help, the global box office for Fast 6 has topped $100 million.
About Fiat Chrysler New Zealand
Launched on 1 May 2013, Fiat Chrysler New Zealand is the new national importer that has, for the first time, brought together Fiat, Alfa Romeo, Chrysler, Jeep and Dodge together under one importer to maximise the strengths of the brands and offer New Zealand consumers a better deal and a better ownership experience. The new company, which is based at Mt Wellington in Auckland, is a joint venture between New Zealand businessman, Neville Crichton, and Clyde Campbell.
ends

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