New release of Che Fu’s ‘Fade Away’ to be recorded in a car

New release of Che Fu’s ‘Fade Away’ one of the first songs to be recorded in a car

More than 200 Kiwis appear in new music video recorded at TV3’s The XFactor auditions

Auckland, 15 May 2013 – From ‘Sitting Inside My Head’ to sitting inside my car, Che Fu and Joe Lonie of Supergroove have teamed up with Ford New Zealand to create one of the first songs ever to be recorded from the back seat of a car, namely the Ford All-New Kuga, specifically chosen for its advanced acoustics. The song has been turned into a unique video clip that can be viewed on YouTube or at www.thepassengers.co.nz

While The XFactor NZ auditions were taking place across the country earlier this year Ford, the broadcast sponsor of The X Factor NZ, were there with their All-New Kuga, specially equipped a recording quality microphone and a karaoke teleprompter. Their mission: to create an all-new version of Che Fu’s hit single ‘Fade Away’ that is in tune with New Zealand.

The All-New Kuga mobile recording studio traveled 3,500km around the country, recording friends and families of contestants who hopped inside to have a crack at a few lines of the Che Fu classic. The Kuga garnered a lot of attention with a wide variety of New Zealanders, some quite talented, some not as much, having a go, including the All Blacks and Che Fu himself.

In the end approximately 70 hours of footage were recorded, which were used to create an all-new version of the song. Joe Lonie of Supergroove turned the 70 hours of footage recorded in the Kuga, as well 20 hours of scenic footage of New Zealand recorded while touring the country, into a video that captures the spirit of ‘The Passengers’.

The end result is a fantastic three and a half minute video, which Ford Marketing Manager, Chris Masterson says is uniquely Kiwi and uniquely Kuga “With over 200 people featuring in the video there’s everyone from toddlers to great grand parents, from all corners of the country. The All-New Kuga is so fresh and innovative, and has an outstanding audio system, it’s the perfect vehicle to be a part of this first of its kind project.”

The Passengers video, as well as all the individual recordings that comprise it can be viewed at www.thepassengers.co.nz

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordmotorcompany.com

ENDS

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