18,000 Kids Will Bite into the Big Crunch This Friday

8 May 2013

18,000 Kids Will Bite into the Big Crunch This Friday

This Friday 10 May 2013 at 2.13pm, more than 60 schools and over 18,000 primary school pupils from Kaitaia down to Dunedin will take part in The Big Crunch, a fun attempt being organised by ENZA to set a new world record for the most people eating apples simultaneously.

Rosstan Mazey, ENZA Marketing Manager, said the event was a way for the company to make a contribution to the promotion of a healthy eating message, and lend support to the worthy aims of children’s lunch charity Kidscan.

Coordinating more than 60 schools and 18,000 primary school kids was one of the bigger challenges – the world record the apples to be bitten into simultaneously – but in the end the solution was pretty obvious.

“The first Big Crunch, organised by ENZA in 1992, involved a live radio countdown conducted by Sir Peter Blake and we want to stay true to that established tradition,” said Mr Mazey.

“This time around, BMX silver medallist and 2009 dual world BMX champion Sarah Walker will provide the nationwide countdown live on Classic Hits FM at precisely 2.13pm.

Kidscan distribute more than 22,000 lunches to more than 200 schools from Invercargill to Kaitaia. The research is indisputable: healthy, nutritious lunches help children’s concentration and aids their overall learning ability.

ENZA will be donating a portion of the purchase price of Jazz Apple Snacker Packs for the month of May to Kidscan.

“Kidscan have been great to work with. A number of the schools they support have signed up to be part of The Big Crunch which is fantastic.”

“An apple a day will go some way to keeping the doctor away.”

“But really the aim is to tell people about Jazz apples, have some fun, break a world record and give a whole bunch of kids the opportunity to become world record holders,” said Rosstan Mazey.

The current world record is currently held by a group of schools in Michigan, USA and stands at 9,329.

“Another big challenge has been ensuring we get around 20,000 apples to schools the length and breadth of New Zealand on Friday morning, but the support shown by our staff around the country has been amazing.

“I’m sure it’s going to all go like clockwork,” said Rosstan Mazey.

Kidscan director Julie Chapman fully supported the event.

“The funds raised and the healthy eating messages associated with this event will help us in our mission to give children a chance at a better start in life. We’re all for it,” said Julie Chapman.

ENDS

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