Kiwis rewarding ethical companies
• New Zealanders spend $52 million on Fairtrade products in one year
• Fairtrade growing at over 15 times the market rate in the last five years
Kiwis are rewarding ethical companies according to new figures released today by Fairtrade Australia and New Zealand.
Consumers spent more than $52 million on Fairtrade Certified products in 2012, with lovers of chocolate and coffee
leading the way.
“On average, Fairtrade’s annual growth over the past five years has been above 50 per cent,” said Fairtrade ANZ CEO,
Steve Knapp.
“This growth means Fairtrade is reaching the kind of scale which can challenge traditional business thinking and
eventually change the structure of trade. There is a long way still to go, but we are making progress.”
“Our research indicates that when purchasing everyday products like cocoa and coffee, consumers are opting for Fairtrade
to reward companies who ensure the world's poorest farmers get a decent price for their products.