INDEPENDENT NEWS

Hobbit Poll Shows Kiwis Optimistic But Not Very Interested

Published: Tue 27 Nov 2012 11:52 AM
27 November 2012
Hobbit Poll Shows Kiwis Optimistic But Not Very Interested
Only 1% of New Zealanders expect the Hobbit film to be a box office flop, according to a UMR Research poll released today.
UMR’s fortnightly Omnibus Survey shows 84% of New Zealanders expecting that it will be successful at the box office, including 64% who believe it will be a major success. 15% are unsure whether it will be a success or failure. Groups that are particularly optimistic include:
• 30-44 year olds (71% expect a major success).
• People with personal incomes from $30-$50k (71% major success).
• Wellingtonians (70% major success).
Demographic groups who are less optimistic include:
• Over 60 year olds (56% expect a major success).
• Christchurch residents (60% major success).
• People with incomes below $30k (62% major success).
The numbers suggest, however, that the film may face challenges in terms of translating this optimism into actual attendance.
• Only 18% of New Zealanders say that they have been closely following the build-up to the Hobbit movie.
• To put this in context, interest in the build-up to the Hobbit ranks only 108th out of the 112 news stories UMR has tracked interest in so far this year, and 871st out of 896 news stories tracked since 2003.
The UMR Research Nationwide Omnibus Survey was conducted 22-26 November. It has a nationally representative sample of 750 New Zealanders 18 years and over. The margin of error for a 50% figure at the ‘95% confidence level’ is +/- 3.6%.
NOTE: UMR Press Releases will now also be released on Twitter. Please follow us on umr_nz

Next in Lifestyle

Emerald Fenenell's 'Promising Young Woman'
By: howard davis
Jill Trevelyan's 'Rita Angus, An Artist's Life'
By: Howard Davis
The Back of the Painting
By: howard davis
Black Panthers on the Prowl - Judas and the Black Messiah
By: Howard Davis
Controlling the High Ground
By: Howard Davis
Dryzabone - Robert Conolly's 'The Dry'
By: Howard Davis
Hit The Road, Jack - Chloé Zhao's 'Nomadland'
By: Howard Davis
View as: DESKTOP | MOBILE © Scoop Media