Media release
9 November 2012
More than 1 million per day watch An Unexpected Briefing
More than 1 million people a day have been viewing Air New Zealand’s Hobbit inspired safety video since it was launched
just over a week ago.
Air New Zealand General Manager Marketing and Communications Mike Tod says ‘An Unexpected Briefing’ has received more
than 9 million online views in just eight days
“The video has been a phenomenal hit globally clocking up more than 8 million views on YouTube and around a million more
on its equivalent in China. It really is quite amazing to think that on average more than 40,000 people an hour have
been watching the video since it was launched and the equivalent of more than twice the population of New Zealand have
now seen it,” says Mr Tod
The safety video can be viewed at www.youtube.com/airnewzealand and images from it are available for download at www.airnzhobbitmedia.com.
Air New Zealand will invest significantly in Hobbit movie related marketing efforts in Australia, Asia, the United
States and Europe to attract more tourists to New Zealand. The airline is also working with Tourism New Zealand on a
range of initiatives, including helping to bring a large contingent of journalists to experience Middle-earth.
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