Latest findings: Digital universe, Aussie holidays

Tuesday, 23 October 2012, 3:22 pm
Press Release: Roy Morgan Research

1. Roy Morgan Research launches ‘The Digital Universe New Zealand'

2. Most New Zealanders socialise online

3. Aussies prefer New Zealand for holidays

4. Collins Street Gallery presents The Sport of Kings by Jason Roberts. Opening 6pm, Tuesday October 23, 2012

Roy Morgan Research launches ‘The Digital Universe New Zealand'

Roy Morgan Research has been tracking digital media, like Facebook, for more than 10 years. As more technologies emerge and are adopted with ever increasing rapidity by the new ‘Connected Consumer’ the time has come to connect all the dots. The Digital Universe is the latest report from Roy Morgan Research that connects the myriad of digital technologies, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting New Zealanders’ daily lives - their media consumption, shopping habits, socialisation and expectations.

The Digital Universe quantifies many of the trends everyone has been suspecting over the last few years — providing facts about the impact of the Digital Universe on New Zealanders’ behaviour — and exploding numerous myths that have been gaining currency.

As this ground-breaking, multi-mode research uncovers consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough: you need to deliver your messages where and when your customers and prospects choose, and where and when they are most receptive.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“The Digital Universe has created an unparalleled, seismic shift in the way New Zealand consumers are interrelating and behaving. With approximately $5.6 billion spent online last financial year, Trademe is now one of New Zealand’s largest shopping malls, attracting more visitors in a typical 4 weeks than the Warehouse has shoppers.

“As connected consumers increasingly choose to read their newspapers on their PCs, tablets and smartphones, total masthead readership of the NZ Herald, New Zealand’s largest newspaper, is now higher than it was 5 years ago.

“These seismic shifts mean that a thorough understanding of The Digital Universe will be essential to the survival of every New Zealand business in the next decade.

“Roy Morgan’s Digital Universe is the definitive resource that provides a complete picture and valuable, in-depth insights into the lives of New Zealand’s Connected Consumers.”

View the Roy Morgan Digital Universe New Zealand

Full Release: http://www.roymorgan.com/news/press-releases/2012/1839

ROY MORGAN ONLINE STORE
For the latest detailed “Roy Morgan New Zealand Consumer Profiles – including Smartphone Users” — visit the Roy Morgan Online Store.

Most New Zealanders socialise online

The majority of New Zealanders aged 14+ years are now using some form of social media. Having monitored Facebook for over five years, Roy Morgan Research also reports that over half of New Zealanders (56%) use Facebook in an average four weeks. These findings are from ‘The Digital Universe’ report, recently released by Roy Morgan Research.

Currently visited by 2 million New Zealanders in an average four weeks, Facebook began as a messaging and photo sharing website. It has since evolved into a full, multi-media environment for gaming, communication and information seeking and sharing, which dominates the social media sphere.

However social media is much more than just Facebook; there are a number of other fast-growing forms of social media that are rapidly catching up.

For example, Google+ currently has 260,000 visitors (7% of New Zealanders 14+) in an average four week period, which represents an increase of 20% over the last six months. Only 6% of New Zealanders 14+ visit Twitter in an average four weeks, indicating that Twitter is still an ‘early adopter’ phenomenon. Twitter’s growth, however, continues and has increased 31% in the last 12 months.

Social Media Use: % of New Zealanders 14+ who visit these websites in an average 4 week period

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Social media is now mainstream, with the majority of New Zealanders now using some form of social media.

“New Zealanders are also using a variety of devices (other than just PCs) to access social media. In fact, in an average 4 weeks 27% of Smartphone owners use their phone for social networking.

“Given this, it is important for New Zealand businesses to understand — at the very minimum — which social networks their customers are using and what they are doing on them. Roy Morgan’s New Technology Adoption Segmentation can help marketers more accurately target New Zealanders with the highest propensity to purchase products in their category.”

View the Roy Morgan Digital Universe New Zealand

Full Release: http://www.roymorgan.com/news/press-releases/2012/1840

ROY MORGAN ONLINE STORE
For the latest detailed “Roy Morgan New Zealand Consumer Profiles – including Smartphone Users” — visit the Roy Morgan Online Store.

Aussies prefer New Zealand for holidays

More Australians (12.9%) nominate New Zealand as their preferred overseas holiday destination for a short-haul trip than any other destination. Although still Number One, this has continued to decline from its peak of 15.1% prior to the Christchurch earthquake in February 2011, according to the Roy Morgan Holiday Tracking Survey for September 2012.

Fiji and other South Pacific Islands such as Vanuatu are also favoured destinations, with 8.0% of Australians wanting to holiday there, up from 5.5% in March 2001 but down slightly from a high of 8.6% in March 2011.

5.3% of Australians would like to holiday in Bali, which is around the same level as in March 2001, but this has fluctuated over the past ten years, with steep declines after the two Bali bombing incidents in 2002 and 2005.

Compared to March 2001 more Australians would now like to holiday in Thailand (5.9%) or Singapore (3.4%). Australians’ preference for Thailand has steadily increased over the last 18 months.

Overseas Holiday Preference — Top 5 short-haul destinations*

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Considering the devastating effect that natural disasters, terrorism, or political unrest can have on a nation’s tourism industry, New Zealand’s popularity with Australians is holding up quite well considering the Christchurch earthquake only last year.

“Bali is another example: after the 2002 and 2005 Bali bombings, the appeal of Bali fell precipitously among Australian holidaymakers. It remains to be seen whether the recently reported terrorist threat on the tenth anniversary of the 2002 Bali bombing will once again dent the appeal of Bali as a preferred holiday destination for Australians.

“It is important for the travel industry to understand the demographics, attitudes and behavioural profile of these potential holidaymakers, in order to tailor appropriate messages that are likely to motivate them to book their holiday.”

Full Release: http://www.roymorgan.com/news/press-releases/2012/1838

ROY MORGAN ONLINE STORE
For the latest detailed “Roy Morgan Holiday Destination Profiles” — visit the Roy Morgan Online Store.

Collins Street Gallery presents The Sport of Kings by Jason Roberts
Opening 6pm, Tuesday October 23, 2012

The Directors of Collins Street Gallery have much pleasure in inviting you to an exhibition and sale of new paintings by Jason Roberts - The Sport of Kings.

Opening 6pm October 23, 2012.

Exhibition and sale of works until November 20, 2012. Open Monday - Friday: 9am - 5pm.

For More Details - Contact: Pauline Underwood (Pauline.Underwood@collinsstreetgallery.com.au)

Full Brochure & Catalogue: http://www.roymorgan.com/resources/pdf/papers/20121003.pdf

ENDS

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Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

Contact Roy Morgan Research

• Website - www.roymorgan.com