MEDIA RELEASE
FOR IMMEDIATE RELEASE
Friday 31 August , 2012
Kate Rodger And Guests Go ‘Behind the Seams’ with 3news.Co.Nz’s First Fashion Week Programme
3 News’ Kate Rodger is taking her coverage of New Zealand Fashion Week (NZFW) to a new level by hosting web-only
programme Fashion Front Row, which debuts on Tuesday at www.3news.co.nz/NZFW.
Kate will be joined throughout the week by Metro Magazine Fashion Editor Rebecca Wadey to discuss and dissect the latest
frocks, shocks, glamour and gossip from the runway and behind the scenes at NZFW.
Through the week, Kate and Rebecca will be joined by a stellar line-up of fashionable guests who'll cast a discerning
eye over the week's collections.
Auckland fashion royalty and It girl Pebbles Hooper, Fashion Week ambassador, NZNTM judge and boy-about-town Colin Mathura-Jeffree, and Hong Kong style guru Pannee Ng co-founder of premier fashion blog butterboom.com.
After seven years covering New Zealand Fashion Week for 3 News, Kate says she’s looking forward to another year of winning streaks, near misses and everything in-between.
"Fashion Week for me this year is a journey of discovery, with the new kids on the fashion block hell-bent on a mission
to make an impression," says Kate.
"I can't wait to get down and dirty with the likes of Colin Mathura-Jeffree as we go behind the seams of the latest
collections, and give anyone with internet access their own VIP front row experience."
Fashion Front Row is one of the benefits of a new partnership between TV3 and NZFW which will also see every designer show will be
available exclusively online and on-demand at TV3.co.nz/NZFW, giving Kiwis a ‘virtual front row’ experience.
3 News will provide unparalleled access and glimpses behind the curtain with all the news and stories from this year’s NZFW,
with exclusive daily reports across Firstline, 3 News and Nightline; covering everything from Kiwi design stars to emerging talent. Selected shows will be live streamed at
www.3News.co.nz/NZFW,.
TV3 is the official broadcast partner of new zealand fashion week, and TV3 and MediaWorks Radio are both elite partners
of the event. George FM will be the lead radio station, with support from The Edge and MoreFM. Additional television
coverage will screen on FOUR.
Follow us on twitter: Kate Rodger @mskaterodger, Fashion Front Row @3NewsFrontRow
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MediaWorks NZ Limited (website: www.mediaworks.co.nz) is New Zealand’s leading private sector broadcast and online media
company. Through its specialist divisions – MediaWorks TV, MediaWorks Radio and MediaWorks Interactive, it owns and
operates the TV3 and FOUR television networks, national radio brands The Edge, The Rock, MORE FM, Kiwi FM, RadioLIVE,
LiveSPORT, The Sound, The Breeze, George FM and Mai FM, plus several local radio stations, and a family of websites.