New Zealand's Let's Travel Magazine Has Taken Another Major Step Forward.
Since launching three years ago, the magazine has grown both distribution and content, and is now considered a real
mover and shaker in the world of leisure and corporate travel.
The latest offering from this forward-thinking team has been to offer the magazine on iTunes. "We know that it's
critical to be able to offer readers access to our title in a variety of mediums," said Editor at Large, Gary Dickson,
"and we also aim to ensure that our advertisers are being given every possible bang for their buck. We have a very
successful product that is well received in both print and digitally. Our quiver of products includes the printed
copies, a digital version, an active website that's currently being given a major overhaul and a very active fan base on
both Facebook and Twitter."
Loyal readers have, for some time, been able to purchase digital back issues. Editor-in-Chief, Gayle Dickson, said this
was a vital step as the title regularly sold out. "We never have any spare back issues in print, and were regularly
being asked for them. By digitising our archives, we provide an essential service to readers both locally and around the
globe."
The magazine's content has been hailed a success on the international stage with Gary outshining a cast of hundreds in
taking out the prestigious 2012 Pow Wow International Travel Writers Award. Furthermore, their established list of
contributing writers and photographers regularly includes award-winners.
Adding iTunes to their growing arsenal was the next logical step, but it is by far the last you'll hear from this team!
Stay tuned…
ENDS
The iTunes link is: http://itunes.apple.com/gb/app/lets-travel-magazine/id552367103?mt=8