Cityfitness Secures Naming Rights to Nelson Business House
MEDIA RELEASE
NZ Owned Fitness Chain Cityfitness
Secures Naming Rights to Nelson Business House
Relay
August 2012
cityfitness are pleased to
announce their support of the Nelson Business House
Relay by securing naming rights to the event. The
event will run alongside the 36th annual New Zealand
Road Relay Championships which will see 120 teams
and 800 runners of all ages competing.
Current chairman
of the National Academy of Distance Running Phil
Matthews says " we are thrilled to have the
support of the cityfitness chain and
welcome their involvement in this years Nelson business
house relay event. We know cityfitness are
a very successful chain focused on excellence in health and
fitness and we were delighted that they wanted to be
involved in this exciting community based activity. With
their involvement I know this event will be a great success,
this year and in future years, as we hope this will become
an annual event"
The National Academy of
Distance Running, together with Athletics
Nelson and Waimea Athletics are
running the Business House Relay alongside
the event and are hoping to attract 45 Business House teams
or another 230 competitors and their supporters to this
event.
cityfitness Managing Director Dominic
Rogerson says ‘we’re happy to be involved
with this event especially with all of the recent media
coverage related to New Zealand being one of the laziest
nations on the planet. At cityfitness
we’re all about getting involved with events and
activities that help the local community and get more people
moving and exercising’
News of the sponsorship
arrangement comes soon after the New Zealand owned fitness
chain made headlines with their introduction of a garage
style training approach to their core fitness offerings.
Over the next few months cityfitness will roll out ‘Training Zones’ across select clubs
New Zealand wide with the first being in Nelson and New
Plymouth. The Training Zones will be a separate
‘user pays’ area of the gym and incorporate three new
fitness programmes; TRX Suspension Training, Boxmaster and CrossFit. The move is a groundbreaking
one given that programmes such as CrossFit are rarely housed
in a gym.
Mr Rogerson says “Most gyms offer
programmes that cater to a very mainstream audience. At
cityfitness we are developing new
initiatives that better cater to the needs of all New
Zealanders and part of our mission in doing this is
to provide service to those who don’t necessarily want gym
memberships. With several new international gym
chains entering the New Zealand market, we saw this as a way
to really differentiate cityfitness as a
market leader and provider of a more personalised fitness
solution’.
This isn’t the first left field
innovation the fitness group has rolled out over the past
few years. Late in 2010 cityfitness opened the first Hot
Yoga and Pilates studio within an established gym; Abundance Mind Body Studio, in their
flagship Porirua club. They have since opened Abundance studios in three other
locations across New Zealand.
‘Our focus is on
being fit and healthy for life, not on looks and image,
which is why we feel strongly about diversifying our fitness
offering and providing a complete solution for
everybody’ says Mr Rogerson.
cityfitness is a New Zealand
based, family owned company beginning with one club in
Porirua in 2000 and has steadily grown to 21 clubs
nationwide over the last 12 years.
The cityfitness group is one of the country’s most progressive health and fitness businesses, building a reputation on their high level of customer service, facilities, equipment and member support. cityfitness clubs offer a wide range of amenities, including: personal training, group fitness, indoor cycling and ‘state of the art’ strength and cardio equipment.