Cityfitness Secures Naming Rights to Nelson Business House

Published: Fri 17 Aug 2012 06:36 PM
NZ Owned Fitness Chain Cityfitness Secures Naming Rights to Nelson Business House Relay
August 2012
cityfitness are pleased to announce their support of the Nelson Business House Relay by securing naming rights to the event. The event will run alongside the 36th annual New Zealand Road Relay Championships which will see 120 teams and 800 runners of all ages competing.
Current chairman of the National Academy of Distance Running Phil Matthews says " we are thrilled to have the support of the cityfitness chain and welcome their involvement in this years Nelson business house relay event. We know cityfitness are a very successful chain focused on excellence in health and fitness and we were delighted that they wanted to be involved in this exciting community based activity. With their involvement I know this event will be a great success, this year and in future years, as we hope this will become an annual event"
The National Academy of Distance Running, together with Athletics Nelson and Waimea Athletics are running the Business House Relay alongside the event and are hoping to attract 45 Business House teams or another 230 competitors and their supporters to this event.
cityfitness Managing Director Dominic Rogerson says ‘we’re happy to be involved with this event especially with all of the recent media coverage related to New Zealand being one of the laziest nations on the planet. At cityfitness we’re all about getting involved with events and activities that help the local community and get more people moving and exercising’
News of the sponsorship arrangement comes soon after the New Zealand owned fitness chain made headlines with their introduction of a garage style training approach to their core fitness offerings. Over the next few months cityfitness will roll out ‘Training Zones’ across select clubs New Zealand wide with the first being in Nelson and New Plymouth. The Training Zones will be a separate ‘user pays’ area of the gym and incorporate three new fitness programmes; TRX Suspension Training, Boxmaster and CrossFit. The move is a groundbreaking one given that programmes such as CrossFit are rarely housed in a gym.
Mr Rogerson says “Most gyms offer programmes that cater to a very mainstream audience. At cityfitness we are developing new initiatives that better cater to the needs of all New Zealanders and part of our mission in doing this is to provide service to those who don’t necessarily want gym memberships. With several new international gym chains entering the New Zealand market, we saw this as a way to really differentiate cityfitness as a market leader and provider of a more personalised fitness solution’.
This isn’t the first left field innovation the fitness group has rolled out over the past few years. Late in 2010 cityfitness opened the first Hot Yoga and Pilates studio within an established gym; Abundance Mind Body Studio, in their flagship Porirua club. They have since opened Abundance studios in three other locations across New Zealand.
‘Our focus is on being fit and healthy for life, not on looks and image, which is why we feel strongly about diversifying our fitness offering and providing a complete solution for everybody’ says Mr Rogerson.
cityfitness is a New Zealand based, family owned company beginning with one club in Porirua in 2000 and has steadily grown to 21 clubs nationwide over the last 12 years.
The cityfitness group is one of the country’s most progressive health and fitness businesses, building a reputation on their high level of customer service, facilities, equipment and member support. cityfitness clubs offer a wide range of amenities, including: personal training, group fitness, indoor cycling and ‘state of the art’ strength and cardio equipment.

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