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MEDIA RELEASE
Good Energy Taxi gives free rides for good deeds
Thursday, 10 May 2012
Mercury Energy is sending the world’s first Good Energy-powered taxi out on the streets of Auckland over the next two
weeks to celebrate the good things Kiwis do for each other every day.
The Good Energy taxi is a cab with a difference - rides are paid for not by cash or card, but by the good deeds of
passengers.
Passengers can ride for free as long as there’s credit on the ‘Good Energy’ meter in the cab. If this is running low,
there are a whole range of things they can do to give it a boost; from using good manners to sharing helpful tips or
advice to random acts of kindness, like giving away their umbrella on a rainy day.
People at home can also give the meter a boost by liking it on the Good Energy Taxi Facebook page
(www.facebook.com/mercuryenergy) - which showcases photos and videos of passengers alongside a map of the taxi’s
location - or tweeting about it using #goodenergytaxi.
The more Good Energy shared by passengers in the car and supporters online, the more free rides the taxi can give.
Mercury Energy General Manager, James Munro, says: “Powering a taxi using good deeds alone wouldn’t work everywhere, but
we believe Kiwis can pull it off, so we’ve sent the bright yellow taxi out on the road for the next two weeks to prove
our point.
“We’re encouraging all kiwis to get involved by going online and giving the meter a boost. And look out for the Good
Energy Taxi – you could be the next lucky passenger!”
The Good Energy Taxi is the latest initiative in the Mercury Energy Good Energy campaign, which launched in February
with a rendition of ‘Over The Rainbow’ performed by Tiki Taane available on iTunes with proceeds going directly to the
Starship Foundation.
www.goodenergytaxi.co.nz
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