30 April 2012
What Music Fires Up The Superstars Of Super Rugby?
Ever wondered what music Investec Super Rugby superstars have on their headphones as they count down to kickoff?
Going by the locker-room footage we see on TV of players preparing for a big game, the personal music player has become
a must-have sporting accessory.
adidas has asked five of New Zealand’s top rugby players to share their playlists and talk about the power of music to
supercharge their on-field performance, in a viral campaign tying in with the Super Rugby tournament.
We’ve posted their video responses on www.adidas.co.nz/supersounds
. The results might surprise you. (Boy George, anyone? Elton John? Scooby Snacks?)
“I think it’s important that I listen to music before a rugby game, just because it keeps me nice and relaxed,” says
Israel Dagg, who gives a remarkably good rendition on the video footage of his current favourite track, Forever by Six60.
Victor Vito says music makes him feel “a lot bigger and stronger”. (He also dances to Rihanna in the video.) Richard
Kahui reveals that the Chiefs have a secret song they sing whenever they win. “Last year we didn’t sing it as much as we
would have liked.”
Ali Williams says the All Black coaches suggested in 2004 he listen to music before the game because he tended to get
too hyped. “It seemed to work.” He also reveals the track he reckons is the secret of rugby success, and the song that
gets him up and dancing on the team bus.
The just-launched campaign gives visitors to the site the option to stream their heroes’ playlists online, and buy the
songs for download. Several tracks by New Zealand artists are supplied as a free download (including tracks by
Katchafire, Annabel Fay, Kora, and Bulletproof).
If you are interested in featuring the Supersounds campaign, adidas can supply video and audio.