13 March 2012
Land Rover Puts the Horse Power behind Horse of the Year
Land Rover, maker of the world’s leading range of recreational vehicles, is proud to announce its sponsorship of Horse
of the Year (HOY) 2012.
HOY is a six-day event being held in New Zealand’s Hawke’s Bay between 13 and 18 March, and is one of the largest and
most prestigious annual equestrian events in the Southern Hemisphere.
Land Rover, which joins the event for thefirst time as a gold level sponsor, will enjoy a presence throughout the
Hawke's Bay Showgrounds venue.
Land Rover New Zealand Brand Manager GaryUpson is excited by the opportunity to be involved in such a prestigious event.
“HOY provides a fantastic environment for Land Rover, an event which marries the rugged off road nature of rural New
Zealand with the precision and quality of top level equestrian eventing. New Zealand is a world leader in these
equestrian sports, so it’s exciting for Land Rover to support such a talented community and competition.”
As well as taking in the Equestrian action, spectators at HOY will be able to experience the features of the full Land
Rover range and book test-drives at their convenience.
An added bonus for existing Land Rover drivers will be a chance to take a well-earned break. With 17 disciplines on show
at HOY taking place across the picturesque 42 hectares of Hawke’s Bay Showgrounds, Land Rover drivers can show their
keys at the Land Rover Café and receive complementary refreshments and a chance to recharge their engines.
ENDS