Media Release
31th January 2012
Monteith’s National Cider Day Launch Party at Sale St
Kiwi’s burgeoning love of cider will be celebrated two days ahead of Valentine’s Day when Monteith’s launches the
first-ever ‘Monteith’s National Cider Day’ on Sunday 12th February.
Cider consumption is on the rise thanks to Kiwi’s new-found-love-affair with this fruity drop which Monteith’s first
introduced two summers ago with Crushed Apple and Crushed Pear ciders. Since then cider sales have more than doubled
with both men and women loving the more refreshing, alcohol option.
It was this growing interest in cider that spurred Monteith’s into launching the inaugural ‘Monteith’s National Cider Day’ at Sale St, Auckland (www.sale-st.co.nz) next month.
Monteith’s Alex Florian says Kiwis have taken to cider faster than apples and pears fall from trees.
“We’re really excited about our first-ever Monteith’s National Cider Day and looking forward to sharing a few glasses
with fellow cider fans at Sale St. I can’t think of a better way to celebrate cider either than on the newly-renovated
deck at Sale St, relaxing in our apple and pear bean bags in the afternoon sun with a glass of ice cold Monteith’s
Crushed Cider in hand while the DJ plays some great tunes.”
The party at Sale St. is open to the public and kicks off at 1pm. As an added bonus everyone that joins in the fun
receives a complimentary glass of Monteith’s Crushed Cider on arrival.
ends