23rd September 2011
Media Alert
RWC2011 Breakdown Round 2 - 'This Is The Game'
Heineken has today launched the third installment of Heineken's Rugby World Cup 2011online video series, 'This is the
Game' .
Heineken's Rugby World Cup 2011 ambassadors and former legends of the game Will Carling, Scott Quinnell, Zinzan Brooke,
Rob Henderson and Matt Burke talk through a few of the interesting RWC2011 moments of the past week in a weekly video
series available for free online.
In this weeks videocast Zinzan Brooke menions he would like New Zealand to lose their upcoming group game against France
for fear of meeting Australia in the semi-finals. The ambassadors comment that no northern hemisphere side could beat
New Zealand if they were to face them in the final. And they give their views and opinions on the Australia v. Ireland
match, with Matt Burke talking in particular of the passion of the Irish.
The legends will film a further five light-hearted and off-the-cuff weekly videocasts, culminating with an episode in
Auckland ahead of the Rugby World Cup 2011 Final on October 23rd and a Tournament review piece. Hosted by Will Carling,
all clips are available to view on Heineken International's YouTube channel and Facebook page.
Visit www.thisisthegame.com for more information.
The videocasts feature Heineken ambassadors and former legends of the game Will Carling, Scott Quinnell, Zinzan Brooke,
Rob Henderson and Matt Burke discussing news, views and predictions for the tournament as well as stories from their own
playing careers.
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