NZ Fashion Icons Search For Kiwis With Specs Appeal

MEDIA RELEASE

Monday 29 August 2011

NZ Fashion Icons Search For Kiwis With Specs Appeal

Specsavers Spectacle Wearer of the Year 2011

If you wear your glasses with style, pride and confidence you could find yourself rubbing shoulders with New Zealand's fashion elite and living the high life!

The Specsavers Spectacle Wearer of the Year Awards launches today calling on bespectacled Kiwis from around the country to enter and express their personal sense of style.

Celebrity judges Colin Mathura-Jeffree of New Zealand's Next Top Model fame and renowned WORLD fashion designer Denise L'Estrange-Corbet will judge the awards this year which culminate in a glamorous fashion show.

Mathura-Jeffree is quick to point out: "It's not about models in glasses; this is about everyday Kiwis showing personality and confidence in their look. Glasses are a great way to express your personal style, and that's exactly what the Specsavers Spectacle Wearer of the Year Awards are all about."

Seven regional finalists will be selected and flown to Auckland for the fashion show in October where this year's grand winner will be revealed. The grand prize includes a trip for two to Melbourne, a $2,500 shopping spree, a personal eyewear styling session with our celebrity judging duo and a wardrobe of Specsavers eyewear. The winner will also receive a further $2,500 to be gifted to a charity of their choice.

25 year old Lauren Chambers of Dunedin overcame stiff competition to win the Spectacle Wearer of the Year title last year. Having only worn her glasses for two years the judges honoured her with the title saying Lauren was transformed by her glasses and that they inspired her style and gave her genuine confidence.

Organisers are also on the lookout for New Zealand's most stylish celebrity spectacle wearers with names such as Paul Henry already being mooted.

WORLD fashion designer Denise L'Estrange says glasses today come in many shapes, sizes and colours to match every face shape, hair colour and fashion trend and that's what makes it such fun. "Show us what you've got and help celebrate how amazing Kiwis look in their glasses. Get involved. Enter yourself, or suggest it to someone sassy you know."

Entries are now open via www.specsavers.co.nz/competition or at any Specsavers store nationwide.

ENDS

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