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Outward Sound Recipients Round 2 2011

Outward Sound provides assistance for market development initiatives, encouraging and supporting the entry of New Zealand music and musicians into global markets. New Zealand music industry practitioners (artists, managers etc.) and firms (record companies and associated businesses) can apply for assistance through the programme for a range of international market development activities including:

• Market visits
• In-market representation
• Publicity and promotion
• Marketing materials
• Showcases, trade fairs and other events

The Outward Sound programme is implemented and managed by the New Zealand Music Commission. It is inclusive of music from all genres, styles and niches and applicants may target the international markets that are appropriate to them. Bands, composers, songwriters, producers, and solo artists - at different stages of international market development - are able to access the programme. The foundations of the programme are research, collaboration, network development and information sharing.
For further information visit: nzmusic.org.nz/international/

Outward Sound Recipients Round 2 2011
Outward Sound is pleased to announce the 2nd round of grant recipients for 2011.
Eight grants were awarded, these include one Stage Three, one Stage Two, three Stage One, and three Business Development grants.

Ladyhawke – Stage 3.
Pip Brown AKA Ladyhawke has been awarded a Stage Three grant to tour, setup and promote the international release of Ladyhawke’s sophomore album through Modular/Universal.
The artist’s debut album is considered one of the essential albums of 2008 and has received critical acclaim from everyone from Rolling Stone to Pitchfork to Q Magazine. The album sold over 300,000 albums worldwide and received Gold status in the UK and Australia and was certified Platinum in New Zealand. Ladyhawke received six Tuis at the Vodafone New Zealand Music Awards in 2009 including Vodafone Single of the Year, Vodafone Album of the Year, International Achievement, Mazda Best Female Solo Artist, Pacific Blue Breakthrough Artist of the Year and Best Dance/Electronica Album.

Electric Wire Hustle – Stage 2.
Over the past year Electric Wire Hustle have signed to respected UK label BBE and have released their debut album in the UK, Europe and the USA. The band have been awarded a Stage Two grant to assist in the band’s relocation to Berlin where they will – with the help of their UK booking agent Elastic Artists - undertake extensive tours in Europe and the UK including many festival dates. The band will also be using the opportunity to set up the release of their second album due for release at the end of this year.

Avalanche City – Stage 1.
After a massive start to the year with a number one NZ single Love Love Love and a #4 album A Stage One grant was awarded to Avalanche City to showcase at Musexpo, The Radio Summit LA, and in New York City. These showcases resulted in the band being signed to the Warner Music Group and securing a worldwide release of their album Our New Life Above The Ground.

The Earlybirds – Stage 1.
After appearing at Song Summit in Sydney, The Earlybirds have partnered with Big Tree Artists and are relocating to Australia to undertake an extensive tour based around residencies in Sydney, Melbourne, and Brisbane. A Stage One grant was awarded.

Tiny Ruins – Stage 1.
Hollie Fullbrook aka Tiny Ruins received a Stage One grant to undertake an 18 day tour to support the Australian release of her debut album Some Were Meant For Sea through Spunk/EMI. In addition to playing her Australian release shows she will be supporting label mates Seeker Lover Keeper, a supergroup comprising of Sally Seltmann, Holly Throsby, and Sarah Blasko, on multiple dates as well as meeting with press organized through her label.
“From time to time an album comes along that stops you in your tracks and commands you to listen. Tiny Ruins Some Were Meant For Sea is one such record.” - Herald On Sunday 4 Stars

Frequency Media Group – Business Development Grant.
A Business Development Grant was awarded to Frequency Media Group to attend Music Matters in Singapore.
Music Matters is the pioneer music industry event in the Asia Pacific region and is a gathering of key players in the global music industry. It sees music industry players from around the world - from artists to music producers to managers to label executives to mobile and online entertainment providers - coming together to talk about the advancement of the music scene through workshops, seminars and showcases. Music Matters provides a one-stop access point for those interested in the Asia Pacific entertainment business and is attended by over 400 companies.

Parachute Arts Trust – Business Development Grant
The Parachute Arts Trust was awarded a Business Development Grant for a sales and promotion trip to North America and South Africa with the primary objective of securing concert promoters, media, venues, to set up future business and touring activities for the Parachute Band for a late 2011/12 international launch.

Isaac Aesili – Business Development Grant
Isaac Aesili was awarded a Business Development Grant to base himself in Hamburg Germany where he will be overseeing and participating in the launch of his album Eye See (released through Soulab) and his band Karlmarx’s debut the Karlmarx Project (released through Melting Pot Music). While in Germany, Isaac will be meeting with current and future business partners and taking part in promotional activities - including print, web and radio interviews.

ENDS

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