Men Give Up Supermodels for Football Final

MEDIA RELEASE

25TH MAY 2011

Men Give Up Supermodels for Football Final

An international survey, conducted by OnePoll by UEFA Champions League sponsor Heineken, has shown that men around the world would be prepared to give up and miss out on a romantic date with an international supermodel to see their team win the final on Saturday 28 May.

The study found that one in two men (52%) around the world would consider passing up a date with the likes of Brazilian model Adriana Lima if it meant seeing their beloved team lift the 2011 UEFA Champions League trophy at Wembley this weekend. In fact, without hesitation, 37% of these men would miss or definitely miss out on such a perfect evening.

However, the international beauties can take comfort in the knowledge that despite this snub, even more men would find an excuse to skip their friend's all-important stag-party (62%) while an amazing 44% would actually hand over the ultimate honor of being the 'best-man' to someone else! It just goes to show how the tournament captures the imagination of men around the world and the lengths people would go to in order to see their favourite team triumph at Wembley and be crowned champions of Europe.

The research among 5638 men of legal drinking age across 15 countries also found that this year's final may even strain a few relationships. Nearly 60% confirmed that they would be willing to skip a date with their wife or girlfriend, while 55% of men around the world would be prepared to get their relationship off to a rocky start and face the wrath of potential in-laws by attending the match rather than meeting their girlfriend's parents for the very first time.

The top ten life events that men from around the world would be willing to miss to see their team win are as follows:

1. A friend's stag-party (62%) 2. A date with a girlfriend/wife (58%) 3. Meeting a girlfriend's parents for the first time (55%) 4. An important meeting with the boss (48%) 5. A mother's birthday (46%) 6. Best - Man's duties (44%) 7. Wedding anniversary (44%) 8. Girlfriend's birthday (44%) 9. University Graduation Ceremony (43%) 10. An important hospital appointment (43%)

The survey also sent out a clear warning to couples preparing for their upcoming nuptials. Heineken recommends that future brides should opt for a Saturday that doesn't clash with next year's final. It turns out that one in five (22%) men in Spain and Brazil would miss walking down the aisle if it meant they were given the opportunity to see their favorite team crowned champions of Europe.

Heineken New Zealand's Rene de Monchy believes many Kiwi males will feel equally passionate about the Rugby World Cup 2011 Final which Heineken is also sponsoring.

"We may support rugby over soccer in New Zealand but the psyche of males when it comes to sports is universal. I'm sure most Kiwi men will be glued to the television screen on Sunday October 23rd and certainly not going out for a romantic dinner with their wife or girlfriend."

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