All Blacks legends encourage Kiwis to show their support

Media Release
May 13, 2011

All Blacks legends encourage Kiwis to show their support for the All Blacks in 2011

All Blacks legends Frank Bunce and Christian Cullen are coming to Wellington on May 22 as part of the Coke Zero Bound By Black™ book tour, giving all Kiwis a chance to sign their messages of support for the All Blacks team in 2011.

The second stop in the nationwide book signing tour takes place at Harbourside Markets in Wellington where fans can meet with All Blacks legends Bunce and Cullen and sign their messages of inspiration for the team.

The launch event in Auckland drew an excellent response from fans with messages like “We’re 100% behind you AB’s, make New Zealand proud” appearing in the book.

Former All Black Frank Bunce says the reaction from fans in Auckland on the first leg of the tour was awesome.

“Hundreds of Kiwis turned up to sign the Coke Zero Bound By Black™ book and wrote messages of support for the All Blacks. I’m sure the messages will help put the boys in high spirits for the year ahead.”

“I’m looking forward to meeting Wellington fans on Sunday and seeing them write inspirational messages for the boys in black.”

Fans overseas or those who can’t attend an event can go to boundbyblack.co.nz and sign the book online. These messages will be added into the actual book prior to its presentation to the All Blacks’ team in Auckland in July.

People can also go in the draw to win the chance to attend the exclusive book presentation to the All Blacks on the Coke Zero Bound By Black™ website, in a New World store or via The Rock radio station.

The Coke Zero Bound By Black™ tour runs until June 2011. To see event listings, sign the book online, or to view other supporter messages, visit boundbyblack.co.nz.

ENDS

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands globally. Together with Coca-Cola, recognised as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, glacéau vitaminwater and Powerade. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Notes to editors:
• WELLINGTON
Saturday 21 May – 10am - 1pm, New World Hutt City
Saturday 21 May – 3pm - 6pm, New World Thorndon
Sunday 22 May – 7am - 2pm, Harbourside Markets, Waitangi Park
• CHRISTCHURCH
Saturday 4 June 10am – 1pm, New World Halswell
Sunday 5th June 10am – 1pm, New World Rangiora
Sunday 5th June 3pm – 6pm, New World Northwood
• At least one All Blacks legend will be present at all the book signings.
• The Book will be bound to include all of the online messages and presented to the whole All Blacks team at an exclusive ceremony to be held in Auckland in July.
• Children under the age of 12 must be accompanied by a parent or guardian to attend an event and write messages in the Coke Zero Bound By Black™ book.

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