Home grown television numbers holding their own

Home grown television numbers holding their own

NZ On Air, which invests in a diverse range of New Zealand broadcast content, has just released its annual Local Content Report. This report measures the amount of local programming on the six main free to air television channels.

In 2010, notwithstanding the impact of the global recession, local content reached 10,881 hours. Although this was a decrease (4.9%) on 2009 figures, part of this is due to a change in survey
methodology. Another cause is the mid-year cancellation of TV3's Sunrise.

There is more than four times the amount of locally made television than when NZ On Air began producing this report 22 years ago. Back then there were just three free to air channels: TV One, TV2 and TV3. Now there are six, including FOUR, Prime and Māori Television.

NZ On Air chief executive Jane Wrightson said she was pleased the figures had remained relatively stable.

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